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George Deeb is a Managing Partner at Red Rocket Ventures. He was the Founder & CEO of iExplore, and the the Founder & CEO of MediaRecall. George is also the author of "101 Startup Lessons -- An Entrepreneur's Handbook", which you can read on the Red Rocket blog.
In this talk from the Chicago Founder Institute, George discusses business planning, revenue modeling and financial projections, in a conservative and credible way that should help startups attract investors. He provides high level guidance on: (i) how to make money; (ii) how to build a financial model; (iii) how to scale expenses; (iv) how to attract investors; and (v) how to set key metrics for ongoing success.