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As Todd explains in the video below, you can’t “just build and assume customers will come,” so it is important to define the customer and their needs first, before a meaningful product can be made that will solve their problems and gain traction.
Todd Hooper is the Founder and CEO of the mobile gaming company Zipline Games. Previously, he was the Founder and CEO of Napaera Networks, Trillium Lane Labs, Momenturn, and was part of the executive team at WatchGuard Technologies when they went public.
In this talk from last year’s Seattle Founders Institute, Todd outlines an iterative customer development approach for startups to follow. He explains how to define customer needs, a process for gathering customer feedback, and the value of doing customer development in parallel with product development.
If you like the video below, follow him on twitter @toddhooper.
