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Building an addictive product is undoubtedly every startup founder's goal. Dreams of becoming the next Twitter or Facebook motivate countless entrepreneurs to figure out the secret to success.

In this talk from the 14th Founder Showcase, Nir Eyal offers insight into the psychology behind building addictive products, answering questions like "How do we boost engagement?" and "What makes customers come back?"

Nir Eyal is the Author of Hooked: How to Build Habit-Forming Products, Co-Founder of AdNectar, blogger at  NirAndFar.com , and frequent contributing writer for Forbes, TechCrunch, and Psychology Today about the intersection of psychology, technology, and business.

Watch the video below to find out the secret behind hooking your Audience with addictive products.

     

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