How to Pitch Limited Partners

Limited Partners (LPs) are investors in venture capital funds. Their investments constitute the majority of the capital in a venture fund. Consequently, much like founders, venture capitalists must pitch their fund thesis and vision of the world to receive capital and funding. 

Recently, this ecosystem has changed considerably as a consequence of the Covid-19 pandemic. Now, to pitch LPs, fund managers and venture capitalists must balance and master the acts of pitching virtually and in person. 

When pitching virtually, managers can expect several more meetings in comparison to in-person pitches before LPs will make any sort of commitment. However, fund managers and founders can vastly increase the volume of their pitches to investors via this medium. Typically, to meet with LPs in person, one must go through the virtual screening process and most investors have now adopted this hybrid approach. When pitching virtually one must cover the basics very well and also perfect and own their pitch to be in contention for funding in this competitive landscape. 

In-person meetings have also become slightly more complicated due to the pandemic. VC conferences hosting events have slowed down drastically and are only recently starting up again. These conferences are an ideal way of meeting several LPs in person and stand out from the masses of new and emerging fund managers.

Click here to read VC Lab’s guide on pitching LPs.

Check out more of VC Lab’s content below: 

• Venture Capital Roles

• The Basics of VC Funds

• The Venture Industry Explained

• Venture Capital Fund Mechanics

• How to Invest in Venture Capital

• How to Build a Venture Team