As a startup founder, time is your most valuable, yet most limited resource. And with marketing being such a broad field, you may find yourself overwhelmed when faced with the task of developing and executing an effective marketing strategy. While many factors play into business success, having a fundamental marketing strategy is of vital importance to most new companies. You may have a fantastic product or service, but your business will fall short of realizing its potential if no one knows about it.
Founder Institute Director of Global Marketing Rachel Sheppard recently joined Entrepreneur.com as an expert guest, for a 'Start Your Own Business' e-course powered by Gro Academy, to help guide entrepreneurs on this topic. Rachel is the manager of the Founder Institute's advertising strategy and budget, for a global network of startup accelerator programs located in 225+ cities across 65+ countries, and is the co-creator of FI's Female Founder Initiative and the FI for Good campaign.
In this video from Rachel's special guest appearance on the 'SYOB' series, she discusses key insights and resources for optimizing your time and energy as a startup founder when it comes to marketing your business and reaching your target audience.
Key Highlights Include:
- Common early-stage startup marketing mistakes
- How to identify your target customers
- How to implement an effective SEO and SEM strategy
- Essential marketing tools for your business
- How to develop the marketing mindset
- How to create an effective Facebook advertising strategy
- Low-cost brand building opportunities
- When to implement non-digital marketing strategies
- Thought leadership and content marketing
- What is storytelling and how to do it effectively
- Hacks for levering social media influencers
Top Takeaway:
Rachel shares the importance of connecting with your customers and establishing brand champions.
In today's world, there is so much going on in the world of marketing. The first thing you want to do at all times is provide value… provide value to your customers and do it consistently.
