Help us to build the future. Learn more here.
Founder Institute Image

As part of the Founder Institute’s new series of free online startup events for entrepreneurs practicing social distancing, we were pleased to welcome Conrad Egusa, CEO of Publicize on Thursday, June 4th (6pm PDT) for a live, interactive webinar about getting press for your startup during and after a global pandemic.

Across the world, media professionals and startup founders are adjusting to new realities brought on by the COVID-19 outbreak. One likely outcome that's not often talked about is that the way in which entrepreneurs interact with the media will change. Conrad Egusa, CEO of Publicize, shared his advice for getting media coverage during and post COVID-19 in this webinar.

About the speaker

Conrad Egusa is the CEO and Co-Founder of Publicize, a startup aiming to change the way businesses approach PR. He is also the Co-Founder of the Espacio Media Incubator. He's written for publications including VentureBeat, TechCrunch and The Next Web, and he's a global mentor at 500 Startups, Founder Institute, Techstars, NXTP Labs, Startup México, Parallel18, Oxford Entrepreneurs & ANDI

This event was co-hosted by Publicize and the Founder Institute.

Webinar replay

Webinar highlights

Setting the scene

Conrad walks founders through an easy-to-remember FAMOUS acronym to get press:

Step #1: F is for Formulating an Argument

Step #2: Amplify

Step #3: Messaging

Steps #'s 4, 5, 6: Outreach, Unrelenting, Strategy

The 2nd part of Conrad's presentation on press covered how to shift outreaching tactics to get press during COVID-19. For these lessons he used the acronym "CHANGE." Skip to 21:25 in the full length webinar to hear directly from the CEO of Publicize.

Check out Publicize to work with a digital media and public relations company that helps startups grow their digital communication. Through Publicize you only pay for what you need, with no hidden service fees. 

*  *  *

Graduates of the Founder Institute are creating some of the world's fastest growing startups, having raised over $950M in funding, and building products people love across over 185 cities worldwide.

See the most recent news from our Grads at, or learn more about their stories at

Related Insights

More insights
Founder Institute Image

An Online Discussion Around Founder Depression and Wellbeing with Gabe Zichermann

By Virginia Graham on 2020-07-17
Founder Institute Image

Founder Hotseat: Pitch Your Startup Idea to Experts on July 9th 2020

By Virginia Graham on 2020-07-06
Founder Institute Image

How to Manage a Remote Team in a Post-COVID World

By Virginia Graham on 2020-07-01

Are you ready to join the world's premier startup launch program?

Join the Program