As part of the Founder Institute’s new series of free online startup events for entrepreneurs practicing social distancing, we were pleased to welcome Conrad Egusa, CEO of Publicize on Thursday, June 4th (6pm PDT) for a live, interactive webinar about getting press for your startup during and after a global pandemic.
Across the world, media professionals and startup founders are adjusting to new realities brought on by the COVID-19 outbreak. One likely outcome that's not often talked about is that the way in which entrepreneurs interact with the media will change. Conrad Egusa, CEO of Publicize, shared his advice for getting media coverage during and post COVID-19 in this webinar.
About the speaker
Conrad Egusa is the CEO and Co-Founder of Publicize, a startup aiming to change the way businesses approach PR. He is also the Co-Founder of the Espacio Media Incubator. He's written for publications including VentureBeat, TechCrunch and The Next Web, and he's a global mentor at 500 Startups, Founder Institute, Techstars, NXTP Labs, Startup México, Parallel18, Oxford Entrepreneurs & ANDI
This event was co-hosted by Publicize and the Founder Institute.
Setting the scene
Conrad walks founders through an easy-to-remember FAMOUS acronym to get press:
Step #1: F is for Formulating an Argument
Step #2: Amplify
Step #3: Messaging
Steps #'s 4, 5, 6: Outreach, Unrelenting, Strategy
The 2nd part of Conrad's presentation on press covered how to shift outreaching tactics to get press during COVID-19. For these lessons he used the acronym "CHANGE." Skip to 21:25 in the full length webinar to hear directly from the CEO of Publicize.
Check out Publicize to work with a digital media and public relations company that helps startups grow their digital communication. Through Publicize you only pay for what you need, with no hidden service fees.
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