As part of the Founder Institute’s series of free online startup events for entrepreneurs globally, we were pleased to welcome Eva Dimitrova in November 2021 for an interactive session on the topic of Building an Effective Go-to-Market Strategy.
How does your product become the #1 choice for your customers? How do you differentiate your service? How do you help target customers intuitively understand the value that you deliver? Watch below to find out: learn how to understand your market, identify a competitive advantage within it that resonates with target customers, and more practical step-by-step tips for creating a go-to-market strategy that yields results for your startup.
Eva Dimitrova has spent the better part of the last 10 years helping startups and Fortune 500 companies launch products and gain traction. Some of these companies have reached more than 100 million active users in their first year. She has insatiable curiosity about what makes a winning product. As a consultant, Eva had the privilege of working with giants like Vodafone, Google, Microsoft, Amazon and IBM. This allowed her to deepen her expertise and helped her develop a systematic approach to marketing that stands out and sells more.
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Graduates of the Founder Institute are creating some of the world's fastest growing startups, having raised over $1.85BN in funding, and building products people love across over 200 cities worldwide.
See the most recent news from our Grads at FI.co/news, or learn more about their stories at FI.co/journey.
