In this talk from the Denver Founder Institute, startup expert Jim Franklin explains how to manage finances in all stages of your company. In addition to having a financial plan that matches your operating plan, Jim warns founders about the dangers of improperly calculating costs and how taking other people’s money means giving up control.

Jim Franklin is the Former CEO of SendGrid, the leader in email deliverability, and has also served as a Director and Mentor for the Denver Founder Institute.

An experienced financial advisor, Jim advises founders to avoid taking investor cash and always think about your business as a long term entity. The lifetime value of a customer is worth far more than an immediate sale.

If you want to start a tech company in Denver, Colorado, then apply to the Denver Founder Institute today!

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