Being a great entrepreneur takes no small amount of finesse. From one perspective, you are supposed to be composed, calculating, and have it all figured out. From another perspective, you are supposed to be slightly crazy, have endless amounts of energy, and the ability to “just do it.”
With all that a great entrepreneur is supposed to be, it can be very easy for beginners to get lost. What parts of your entrepreneurial brain are you supposed to exercise and at what times?
Ben Larson, Director of the San Francisco Founder Institute chapter, has some great ways to simplify the concepts of entrepreneurship. His “Startup Storytelling the SMART Way” post explains a simple acronym that will help you tell a great story for your startup.
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When you ask Larson what are the simple fundamentals that it takes for a startup entrepreneur to be successful, he has an even simpler (yet slightly less graceful) acronym.
It is P.I.G. Or, Passion. Intelligence. Grit.
Listen as Larson explains how a combination of these three things makes a successful entrepreneur.
