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In the video below, Munjal explains the differences between symmetric versus asymmetic revenue models and breaks down the concept of simplifying the "steps to revenue".
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On the Internet, it doesn't cost you anything to sell an additional item to an additional person or to have an addtional person to use your site. As a result of that, the asymmetric models dominate because the best way to market your services is to make it free. And therefore your customers who use your product are not the ones who pay for it."
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