E-Commerce startups are on the rise, and show no sign of slowing down. However, if you're thinking of launching an e-commerce company, or already have one, and are trying to find new customers, the unique challenges of the e-commerce model can be difficult to overcome. Luckily, marketing specialist Lucy Benton has written this guest post that outlines how e-commerce companies can utilize email marketing to find and keep customers.
Everything is online nowadays. The amazing evolution of technology and the internet makes our lives easier. Almost everything is available to you with just a few taps on the phone or tablet screen including goods and services. You can buy just about anything or schedule appointments, book hotels, and many other things.
Buying online is incredibly easy and the popularity of e-commerce startups keeps growing. It’s more convenient to find an e-commerce startup and look for a product offer, find the one you really like, and order it than going to the store.
Stores are usually too crowded, it takes ages to find an item you like, and then you have to wait in line just to pay for the item. And wait more, and wait even more…
Having an e-commerce startup is a great decision and shows you’re able to keep up with the industry’s demands. And at this point, the industry (regardless of the niche) is based online primarily. However, the competition is tough and you have to do your best to knock down your rivals and flourish.
Every business needs a well-structured marketing strategy to succeed, and e-commerce startups aren’t the exception. Ideally, a combination of different marketing approach works best. This also means you should focus on email marketing more often.
If you think that now in 2017 email marketing is dead, you’re wrong! Email marketing is cost-effective, which is always good to know mainly if you’re on a tight budget. It targets fans of your store and ensures that your emails do get opened instead of deleted immediately.
Proper email marketing strategy also inspires recipients to take some action and it is incredibly easy to create. Unlike many other marketing methods, you can track the progress of your email marketing endeavor easily and get accurate figures.
In order to make sure that your current or potential customers don’t simply delete emails sent by the store, you have to step up your email marketing game. How? It’s all about the emails you send and the trick is to send something they can actually use or benefit from.
The AssignmentHelper.com.au makes every email marketing strategy so easy with the infographic they released. The infographic features seven emails that every e-commerce startup should send to its customers.
All email recommendations you can find in this infographic are incredibly interesting and guarantee maximum gains from this marketing strategy. Plus, they can also build your relationship with current or potential customers primarily through valuable and reliable content.
Scroll down to see all seven emails you should include into your marketing campaign:
If you think you have what it takes to launch a successful e-commerce startup, then the Founder Institute wants YOU. Apply today!
Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog ProWritingPartner where you can check her last publications. If you’re interested in working with Lucy, you can find her on FaceBook and Twitter.
