Search engine marketing for companies can be tricky, especially for those just starting out. However, this guest post from Lisa Griffin outlines some of the simplest yet most effective ways marketers can employ to boost their company's search rankings.
These days people are coming up with more and more new ways of receiving money. As the Internet becomes the essential part of the life of any person, the majority of “buy and sell” operations moved to the Internet. Now, there are lots of websites which can offer you any kind of service you want. As it was always, not only the big companies are filling the market, but there are also a lot of beginners as well. So, if you are a newcomer and don’t know what to begin with, you should think how to improve your Google ranking.
Google ranking – is a unit, which shows how much important your website or page is in the web. So, basically, this is the most important thing for. Here are a few pieces of advice, which will help you to increase your Google ranking, therefore, promoting your goods or services.
1. Keywords
The most essential part for your pages to have is not only the useful content itself, but also the keywords. In their requests, people usually use basic sentences which have lots of keywords. To create the right keywords, you must understand what kind of service you provide, therefore you would define what other people (your target audience) is looking for. If you are careful enough, you will notice that those words should be usual, the ones we use everyday. Don’t be creative, otherwise, people just wouldn’t be able to find what they are looking for. To do everything correctly, analyze the value of each keyword and short your list down to the most relevant and effective search phrases. Remember, even though it may seem pretty easy and not extremely worthy, keywords are you’re the most important tool to make people find you.
2. Marketing
You shouldn’t pay for the expensive advertisement of your start-up, because it’s pointless. You can fail any minute, so the money would be wasted. Experts recommend to use free social networks, such as Twitter of Facebook for the promotion. Although, there are lots of techniques to bring up your brand, all you need to do first is decide who will be your target audience and interest them. Post links to your website, provide managers who will answer any questions, test new ways of communicating to your buyers. All in all, start a blog or post advertisement articles, try as hard as you can to encourage people to know about you. Don’t forget tracking their activity and pay attention to their comments. They may help you to fix a problem or create a better good.
3. Staff
Staff plays a huge role in setting up a company. You must have all kinds of managers, who will work outside the company, SEO experts, who will check Google ranking and make improvements on it, creative people, who will propose new kinds of product or make the existing ones more catchy and interesting to the audience. However, the personnel are better to be small enough, because at the beginning you won’t be able to afford a huge amount of professionals. Try to find, those who you are sure about and let them do the job they can do better than you.
4. Google support
If you’ve managed to do everything said above, but still have problems with Google ranking, just ask Google itself what to do. Its support section is full with guides, so if you dream to see your website being ranked on the front page of Google search, it is a high time to use it. It describes every single difficult programming detail, which has to be done for your website to be one of the leaders. Surely, if you are not familiar with niceties of computer literacy, it’s better to let the professional expert deal with it.
5. Keep calm
Out of all other factors this one sounds ridiculous, but actually makes sense. You have to understand that products or services you offer won’t become popular in a moment and your Google ranking improvement will require long time to develop. If you don’t want to make mistakes and get your start-up to the bottom, you need to stay cold blooded and think about your further actions. Getting to the top and becoming the best demands being accurate, confident and chill.
Lisa Griffin is the blogger and freelance writer for Eduzaurus whose credo is “Be creative and fun! There are two best sides of yours”.
(Notepad with words search engine marketing on a wooden background image by Shutterstock)
