Fashioning Change has developed a "Netflix-style reccomendation engine for green shopping", which launched in beta on TechCrunch today just in time for the holiday season.
According to TechCrunch's Rip Empson, "Fashioning Change lets shoppers select name brands, or filter based on certain products, at which point the recommendation engine serves eco-friendly and ethical alternatives, based on price point and style. The site will also feature a product called “Wear This, Not That”, which juxtaposes a name brand with a “green” brand, so that users can directly compare the look and price of the product, as well as compare the practices used by each company to manufacture the product." The company and its Founder, Adriana Herrera, are Graduates of the San Diego Founder Institute.
Read the full article on TechCrunch here - there are 100 beta invites available.
