Online Event
How to Identify the Right Market for Your Innovation
Target the right market from the start
Date
Feb 18, 2025
Time
12:00 pm - 01:30 pm
Address
Online Event
Figuring out which market to focus on is one of the biggest and trickiest questions entrepreneurs face. How can founders juggle different strategic goals? How can they compare and prioritize multiple opportunities that seem promising? Meet Sharon Tal, creator of the Market Opportunity Navigator, a simple and solid framework that helps you identify, evaluate, and prioritize market opportunities for your business. Sharon will introduce this structured tool, demonstrate the process with a real case study, and share materials to help you apply it. Join us and set your strategic focus to move forward with confidence.
What You'll Learn:
• How to compare and prioritize different market opportunities.
• How to set your strategic focus.
• How the Market Opportunity Navigator works, and how you can apply it to your startup.
• How to compare and prioritize different market opportunities.
• How to set your strategic focus.
• How the Market Opportunity Navigator works, and how you can apply it to your startup.
Who is Dr. Sharon Tal?
Dr Sharon Tal is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech startups. She gives lectures and workshops on a regular basis to students, and to start-ups in accelerators around her home-country (Israel), and serves a mentor in many organizations that aim to help budding entrepreneurs. She has vast experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. In her PhD research, Sharon analyzed the market entry decision of hundreds of startups and its consequences on firm performance and flexibility.
Dr Sharon Tal is a co- founder and former executive director of the Entrepreneurship Center at the Technion, Israel Institute of Technology, and a well-recognized lecturer on marketing for high-tech startups. She gives lectures and workshops on a regular basis to students, and to start-ups in accelerators around her home-country (Israel), and serves a mentor in many organizations that aim to help budding entrepreneurs. She has vast experience in marketing, as she served as a marketing manager for firms in several industries, as well as extensive experience in strategic consulting. In her PhD research, Sharon analyzed the market entry decision of hundreds of startups and its consequences on firm performance and flexibility.
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About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,500 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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