Online Event

Customer Development 101: Finding & Attracting Your First Users in Lagos

Getting your first customer

Jun 23, 2022
01:00 pm - 03:00 pm
Online Event
Event Banner Image
Customer development entails the use of customers and user feedback to help you define and refine the value of your product offering to your customers or users of the product/service you offer. True customer development process is ensuring that the intending solution will meet customers needs and that the demand is realistic enough to build a sustainable business. Join us for this online interactive event where you will learn from top startup experts in Lagos, how to identify potential customers and figuring out how you can meet their needs.
Who Should Attend?
  • Anyone who is launching or thinking about launching a new product/service in an already existing market 
  • Anyone interested in startup customer acquisition and retention
  • Anyone who is launching or thinking about launching an already existing product/service in a new market 

Topics to cover
  • How do you land your first customer in a seemingly oversaturated market, 
  • How do you own your share of the customer base in an overpopulated market, 
  • How do you highlight your competitive advantage to increase your customer/client bases, How do you gain customers' insights about your product, 
  • Diversifying your customer/client base.
What is the Agenda?
  • Welcome and Socializing
  • Introduction to the Founder Institute
  • Expert Talks on Gaining Traction
  • Question and Answer/Traction Workshop
  • Discussion and Networking

See more Online Startup Events, or for more information about the investors, incubators, and accelerators in Lagos, see our list of Startup Resources.



Adeyinka Aderombi

Head, Digital Transformation @ Leadway Assurance Company


Ife Olatunji

Founder @ Metamorph


Gbenga Sogbaike

CEO @ Plaqad

Platinum Partners

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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

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