As a startup founder, you will pitch your business thousands of times to potential customers, partners, team members, investors, and more.
Since you'll repeat your idea often, it’s important to have a clear and consistent pitch. A startup elevator pitch is one of the earliest forms of marketing you will create, and you need to nail it in the time of an elevator ride.
Work with expert mentors, use AI tools, and follow a proven framework to shape and test your idea in just 8 weeks.
In the below, Jonathan Greechan, Founder & CEO of the Founder Institute, explains the elevator pitch in detail:
It is short by design. The goal of the elevator pitch is to quickly establish an immediate understanding about your business, so that more fruitful conversation can follow.
You will need to quickly pitch your business hundreds, if not thousands, of times before you are ready to build a pitch deck. You can’t build a good home without a good foundation. Perfect the elevator pitch, THEN you’ll know how to build a great deck.
Good entrepreneurs never stop pitching, because getting feedback on your pitch is the most effective way to test what messages resonate. In any given day, a good entrepreneur may pitch their business to a potential employee, partner, customer, connector, or investor.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,800 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.