Online Event
Scaling Your Startup: Key Go-To-Market Strategies
Avoid common scaling pitfalls with expert insights
Date
Sep 16, 2025
Time
12:00 pm - 01:00 pm
Address
Online Event
Launching is just the beginning—scaling is the real test. In this session, scaling expert Mark Phinick will break down how to identify your ICP, craft a winning value prop, and choose the right growth strategy—PLG, outbound, or channel partnerships, and many more. Learn how to design repeatable growth engines, align sales & marketing, and avoid common scaling traps. You'll leave with frameworks, case studies, and a roadmap to move from traction to sustainable scale. Ideal for founders, operators, and growth leaders.
What You'll Learn:
- Proven Growth and GTM strategies from startup growth experts.
- How to turn traction into repeatable growth.
- Scaling tactics that attract customers and investors.
Featured Speaker:
- Mark Phinick - Enterprise SaaS Coach at Let's Make It Rain - Enterprise SaaS deal coach who helps AI and SaaS startups convert stalled enterprise sales into scalable wins. With a career that includes leadership roles at IBM and HCL, Mark has contributed to 10 successful exits and driven consistent double-digit growth. His “Deal Coaching as a Service” empowers founders and AEs to navigate complex buying cycles, craft value-based proposals, and speak the language of the C-suite—accelerating revenue and increasing deal value.
- Guc Ozenci - Managing Director at Founder Institute Washington DC & Managing Partner at Connect-OP - Seasoned entrepreneur, technology professional and thriving leader with strong people skills and proven track record in connecting business needs with technology and innovation. Extensive consultative sales experience at global vendors. Co-founded a SaaS startup, raised two rounds of VC funding and recently exited by acquisition. Angel investor and advisor to multiple early stage ventures with 7x,3x and 2x markups. Mentor to social entrepreneurs, sponsor to social impact organizations.
Additional Resources:
Find more Startup Events, learn about Finding a Co-Founder, or visit our Insights Blog for more startup tips.
About Penn West Accelerator:
About Penn West Accelerator:
The Penn West Accelerator, powered by the Founder Institute and the Penn West Equity & Innovation District, is a premier equity-free program designed for post-MVP and seed-stage founders who are ready to expand in the U.S. East Coast.
Running from October 27, 2025 to February 23, 2026 in the heart of Washington, D.C.’s Golden Triangle, this program offers intensive in-person workshops, hands-on mentorship, workspace at WeWork, and a high-profile investor demo day. With no cost and no equity required, founders gain unparalleled access to resources, investors, and mentors to accelerate their growth.
Running from October 27, 2025 to February 23, 2026 in the heart of Washington, D.C.’s Golden Triangle, this program offers intensive in-person workshops, hands-on mentorship, workspace at WeWork, and a high-profile investor demo day. With no cost and no equity required, founders gain unparalleled access to resources, investors, and mentors to accelerate their growth.
About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
Speakers
Platinum Partners
Local Partners
Google
Linkedin
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 8,100 entrepreneurs raise over 1.9BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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