Applications are open for our new Startup Fundraising Bootcamp. Learn more.


Parana Virtual 2022


O Founder Institute oferece um currículo semanal de sessões de criação de empresas, planejado para ajudar os empreendedores a refletir sobre cada aspecto do seu negócio, desde a ideia central ao modelo de receita. Cada sessão semanal é conduzida por três Mentores CEOs de iniciativas, que partilham as suas opiniões singulares e frequentemente divergentes sobre o tema. Aos Fundadores Participantes são atribuídas tarefas para criar aspectos fundamentais das suas empresas entre as sessões, que são realizadas em Grupos de Trabalho com os seus colegas.


Meet the cohort & learn our methodology

Date: mar 15, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

This is where it all begins. During Orientation, we will review the Founder Institute program structure, methodology, tools, and requirements. You will meet the cohort and establish how your startup will use the program to push your business forward.


During Orientation, your cohort will be split up into the “Launch Track” or “Growth Track”, depending on the stage your business. The "Launch Track" focuses earlier Founders and teams on validation and go-to-markets, while the "Growth Track" focuses teams with a live product and customers on traction and funding. 

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and below is a small sample of the deliverables you’ll complete through Working Groups and Office Hours:


Launch Track Deliverables

  1. Progress - Outline your business ideas and any testing or progress made to date. 
  2. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, and if you do not have a final idea yet, describe yourself and a field that you are passionate about and uniquely qualified to build a business around.
  3. Co-Founders - If you are looking for a Co-Founder, create a basic description of what you are looking for, and this will be shared with the rest of your cohort.


Growth Track Deliverables

  1. Program Goals - Outline the monthly objectives your team wants to achieve during the four month Core Program.
  2. Key Performance Indicators - Outline the KPIs that you are currently using to track success. Analyze the validity of these metrics, and create a plan to share updated metrics and progress with your Local Leaders every week in the program.
  3. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, followed by why your team is uniquely qualified to execute your business and the progress that you’ve made to date.


Define a strong business vision

Date: mar 16, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Customer Development

Analyze your customer feedback

Date: mar 23, 2022
Starts at: 07:00 pm (America/Sao_Paulo)


Validate a scalable revenue model

Date: mar 30, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Branding & Design

Get feedback on branding & design

Date: abr 06, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Mentor Idea Review

Test the core business on a mentor panel

Date: abr 20, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

This is the first big checkpoint in the program to determine your progress. During the Mentor Idea Review, you will present a longer presentation to a panel of FI Mentors for extensive review. You will receive a rating, as well as feedback on the long-term viability of your offering, revenue model, growth strategy, and more. 



After the Mentor Idea Review, Founders receive a larger number of custom "Epic Sprints" with deliverables based on their specific challenges. Below are examples of some of the standard deliverables. 


  1. Corporate Materials - Immediately update your 3 minute pitch deck and video based on the Mentor Idea Review feedback, and develop a new and updated Executive Summary using our template.
  2. Advisor Candidates - You will create (or fill out) an Advisory Board in the next 5 weeks, so develop a target list of new advisor candidates based off your identified needs and gaps in knowledge/ connections. 
  3. Advisor Outreach - Leverage the FI network to get introductions to your targets where necessary, and follow our templated process to make progress on your advisory board.  
  4. Sales Follow-up - Continue to work on securing sales or commitments for revenue, growing the rate month over month. For B2B solutions, get as many contracts or letters of intent as possible. For B2C solutions, aggressively increase your revenue (or submitted information indicating they will pay you). Document all lessons learned.
  5. Financial Model - Develop or professionalize your financial model based on our template that focuses on expenses (“burn”) to understand your cash needs. Develop a revenue forecast for 12-18 months and factor in timing considerations from your sales follow-up work.
  6. Legal - Identify your short to medium term legal needs, and if you don’t already have a law firm, identify at least two local law candidates that have experience working with startups. Begin vetting new or existing law firms using our guidelines. 

Legal & IP

Review your legal infrastructure

Date: abr 27, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Go-to-Market & Scale

Improve your strategy to launch or scale

Date: mai 04, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

In this Feedback Session, Mentors will provide Founders with feedback on their current go-to-market plans and progress, and cover topics like marketing messaging, unit ecomomics, customer acquisition, and more.   


Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

  1. Alternatives - Identify two alternative models (markets or “pivots”) for your go-to-market solution to discover the most lucrative market opportunity. Interview at least 2 customers for each alternative.
  2. Advisor Follow-Up - In the next Step you will finalize advisors, so begin finalization meetings with your top candidates, and set up test Advisor Test Projects where necessary following our templates.
  3. Test Marketing Messaging - Write at least three separate marketing messages for your solution, and A/B test them using landing pages with at least 100 engagements each. 
  4. Customer Acquisition Channels - Identify at least five initial or new major marketing channels to acquire customers that are appropriate for your solution.
  5. Conversion Rate - Begin testing at least three of your new customer acquisition channels, pushing as much traffic through them as possible to evaluate their comparative conversion rates. 
  6. Unit Economics - Research any data on the standard Cost of Customer Acquisition (CAC) and standard Lifetime Value (LTV) for your industry and segment, and compare and analyze against the metrics you have collected thus far. 

Product Development

Get feedback on your product roadmap

Date: mai 11, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

In this Feedback Sesison, Mentors will provide Founders with feedback on their current product, and/or product roadmap. Expert in product development will also discuss best practices in product management, roadmapping, managing product teams, and more.



Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

  1. Intellectual Property - If you have not already, secure and protect the intellectual property for all of the work done to date. Examine the need for patents, if applicable, following our guidelines. 
  2. Solution Goals - Evaluate the current state of your solution, and outline the three solution goals that you would like the next product release to solve for your target customers over the next year.
  3. Project Team - If you have not already, organize the skills and roles needed to execute on your solution goals, whether using existing team members or supplementing through hiring or outsourcing. 
  4. Product Roadmap - Develop a first or updated product roadmap, using our guidelines, in order to meet your solution goals with your project team.
  5. Project Plan - Fine tune the schedule of releases in your product roadmap to be as simple as possible to each test one hypothesis of the business, using our guidelines.
  6. Hotseat Pitch - Prepare a five minute presentation for the Mentor Progress Review that includes sufficient information to enable Mentors to evaluate your progress and plans.

Mentor Progress Review

Test your progress on a mentor panel

Date: mai 18, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Similar to the Mentor Idea Review, the Mentor Progress Review is the second major test in the program. In this session, Founders will focus on give a long presentation their progress and traction to a panel of Mentors for a detailed review. Mentors will evaluate Founders based on their progress in the program, the company’s scalability, and more.



Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

  1. Polished Investor Pitch Deck - Create an expanded, 12-slide pitch deck incorporating any feedback from the Mentor Progress Review, using our templates. 
  2. Growth - Make progress on your growth goals, and examine or adjust how your strategy and the system to keep yourself accountable is performing.
  3. Product - Make progress on your next product release, and outline and address any of the setbacks that you have faced with your project team.
  4. Hiring Needs - Score the progress of each member of your project team on a 1 to 10 scale, including yourself, and set up plans to improve those that are struggling. 
  5. Finalize Advisory Board - Set up your advisory board with startup, industry, technology or marketing advisors, and set up a one hour conference call with all of the them, which will be your first quarterly advisory board meeting.
  6. Financial Model Update - Review and update your financial model with the work done to date. Adjust the revenue projections based on your growth thus far, and evaluate the need and requirements for external funding. 

Hiring & Onboarding

Improve your team and hiring

Date: mai 25, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

In this Feedback Session, Founders will receive feedback from Mentors on their team plans and product progress. In addition, Mentors will discuss how to identify the roles needed to build a world-class company, how to develop a strategy to recruit, onboard and retain the best people, and more. 



Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

  1. Candidates - Search for candidates to hire (including Co-Founders) by identifying everyone that you know who is appropriate, or leveraging the FI network, to fill the top two or three roles you are not planning to outsource.
  2. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
  3. Test Projects - Develop at least one test project for each of your top two or three roles, which should create opportunities for credible candidates to demonstrate their skills.
  4. Advisor Review - Arrange a meeting or phone call with at least one of your advisors to discuss your hiring work. Present everything that you have done, and incorporate their feedback into your planning.
  5. Time Allocation - Meticulously outline your “founder’s schedule” by allocating weekly blocks of time to address your core business activities, providing you with uninterrupted time to work on each activity.
  6. (Optional) Fundraising - If you don’t have sufficient capital to run the company for the next few months, then follow our guides to start a preparing documentation and research for a funding round.  


Establish a scalable engine for growth

Date: jun 01, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

In this session, Mentors will provide Founders with feedback on their current growth, metrics, and strategy. Mentors will discuss various growth tactics, setting growth goals and milestones, communicating your startup’s growth progress and setbacks with stakeholders and advisors, and more. 



Below are just a few of the 10-15 assignments you’ll complete through Working Groups and Office Hours:

  1. Growth Plan Update - Review the performance of your growth goals and adjust your growth plan to improve your performance and accountability.
  2. Sales - Pursue aggressive goals to close new revenue or users, which may be signups, payments, a signed contract, a pre-payment or a signed letter of intent.
  3. Growth Tactics - Work with your working group and advisors to brainstorm 15 new ideas to increase the top of your funnel, and provide a bulleted list of these Growth Tactics.
  4. Pivot - Consider a pivot if you are not meeting your growth goals, sales, product or hiring progress targets. If you decide to Pivot, schedule a call with one of your Local Leaders to discuss your proposed pivot in the business and do the same with your advisors.
  5. Hiring Channels - Review all of the candidates that have come through the various recruiting outreach channels and other activities, and identify the most effective channels.
  6. Post-Program Onboarding - Review FI's post-program resources, and work with your cohort on a monthly meeting schedule where you will continue to meet, provide updates, and share learnings on your progress. 

Equity & Funding

Fix any impediments to fundraising

Date: jun 08, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

In this session, Mentors will analyze Founder pitches from the perspective of an investor, identifying any remaining issues or areas for improvement. Mentors will also cover numerous topics related to fundraising, including different fundraising options, how to raise funding, and more. 


Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

  1. Minimum Victory Condition - Work with your Local Leaders to establish your “Victory Condition” to achieve before the “Impact Deadline” (three months after the program ends), and add it to your business calendar.
  2. Advisor Strategy - Set up a call with each of your advisors and briefly review your “Victory Condition”, the funding strategy, hiring plan, sales plan and product plan.
  3. Use of Proceeds - Examine the capital needs of the business, and extend your financial model to project revenues and expenses for a total of 24 months from now.
  4. Final Investor Pitch Deck - Refine your investor pitch deck, and update it with all of your work to date, including details from your various plans. Test the presentation on peers and Directors and upload it to the FI site for review. 
  5. Deal Room - Create a Deal Room for future investors that includes relevant files like 'Company' documents with legal, 'Pitch Deck', 'Team' bios, 'Board Materials,' 'Financials,' 'Sales' information, 'Marketing' materials and 'Intellectual Property.'
  6. Target List - Identify local Angel Investors and Seed Accelerators, ignoring Venture Capitalists and Seed Funds. The Target List should include at least 100 local angels, 25 regional and 50 global seed accelerators, using our guidelines.


Celebrate & onboard to our post-programs

Date: jun 22, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

Completing the Founder Institute is an honor. The program is challenging, and the expectations are demanding.

In this final session, you will celebrate with your peers, friends and family, as well as select Mentors. Some Founders will also pitch to a live audience, and you will officially onboard to all of the post-program resources and assistance the Founder Institute provides.

Unleash the FI Network: Como acessar a rede nacional e global de mentores e investidores FI

Date: jun 30, 2022
Starts at: 07:00 pm (America/Sao_Paulo)

After completing FI Core, Alumni get free access to a series of additional virtual advisory programs to guide them towards their next major business milestones. When ready, Alumni get featured on events and syndicated to a diverse pool of investors actively participating in a startup's first or second round of funding.

How can I access this global network as a graduate? 

Post Program Resources

The 4 month Core-Program is just the beginning. We have developed extensive support programs and resources for our Alumni that far exceed any other comparable startup program.

Continued Support

FI Alumni
  • Dedicated Alumni Support Team in Silicon Valley
  • Access to the world's largest network of mentors and investors (35,000+)
  • Private Alumni mailing lists
  • $2M+ in partner discounts
  • Invites to FI sessions & network events
  • Potentail introductions to investors


Founder Lab
  • A series of virtual advisory programs where you work with our Silicon Valley HQ team to reach next milestones
  • Funding Lab helps get your lead investor within 6 months
  • P/M Fit Lab (2023) helps you get to Product Market Fit
  • FI Venture Network helps you get intros to investors
  • 100% customized and FREE for Alumni