Schedule

This is where it all begins. During Orientation, we will review the Founder Institute program structure, methodology, tools, and requirements. You will meet the cohort and establish how your startup will use the program to push your business forward.

Sprints

During Orientation, your cohort will be split up into the “Launch Track” or “Growth Track”, depending on the stage your business. The "Launch Track" focuses earlier Founders and teams on validation and go-to-markets, while the "Growth Track" focuses teams with a live product and customers on traction and funding. 

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and below is a small sample of the deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Progress - Outline your business ideas and any testing or progress made to date. 
2. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, and if you do not have a final idea yet, describe yourself and a field that you are passionate about and uniquely qualified to build a business around.
3. Co-Founders - If you are looking for a Co-Founder, create a basic description of what you are looking for, and this will be shared with the rest of your cohort.

Growth Track Deliverables

1. Program Goals - Outline the monthly objectives your team wants to achieve during the four month Core Program.
2. Key Performance Indicators - Outline the KPIs that you are currently using to track success. Analyze the validity of these metrics, and create a plan to share updated metrics and progress with your Local Leaders every week in the program.
3. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, followed by why your team is uniquely qualified to execute your business and the progress that you’ve made to date.

In each weekly Feedback Session, Founders will pitch and outline their progress to the Mentors for feedback, and get tips and insights on the week's topic. This week you'll get tips on how to develop a strong vision for your business.  

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Ideation - Catalogue the ideas that you are interested in pursuing, or examine different variations of the current business you are pursuing.
2. Initial Interviews - Using our templates, interview at least 15 people that have knowledge of the customer problems or may be potential customers themselves.
3. Market Research - Utilize our market research template to collect accurate and available market information on the customer problems you are analyzing. 

Growth Track Deliverables

1. Customer Interviews - Using our templates, interview at least 15 customers. If you already have done extensive customer development then outline your current findings and identify areas that require deeper understanding.
2. Identify Unknowns - Document a detailed understanding of the main customer problem, and fill any required gaps in your customer knowledge. 
3. Visioneering - Describe what your business will look like when it has $100 million in annual revenues, including the vision, culture, and main revenue stream, and outline at least 5 steps that need to happen for your company to reach that goal.

In this session, Mentors will analyze your existing branding and design, and also discuss how to develop an enduring brand and great user experiences.  

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

Launch Track Deliverables

1. Competitor Branding - Analyze and compare the name and branding of at least 15 companies with a competing offering, in a related industry, or with a similar value proposition in a different industry.
2. Name Brainstorming - Use combinations of your naming words to develop a series of business names for the review of your peers and Directors.
3. Name Research - Research the availability of the combined words as a domain name and list the ones that are most available.

Growth Track Deliverables

1. Branding Expert - Leverage the FI Network to set up meetings with industry experts to get feedback about your name, branding, and customer experience. 
2. Close Sales - Follow-up on your previous sales activities, and measure the time allocated, conversion rates, financial spending and other metrics for each activity. Your goal is to convert new sales and/or show quantifiable traction before the Mentor Idea Review. 
3. Idea Review Pitch Deck - Finalize your 3-minute pitch deck for the Mentor Idea Review, using our templates and guidelines. Practice the pitch at least five times with your peers, and revise it based on feedback. Upload a final video on the deliverables page.  

Completing the Founder Institute is an honor. The program is challenging, and the expectations are demanding.

In this final session, you will celebrate with your peers, friends and family, as well as select Mentors. Some Founders will also pitch to a live audience, and you will officially onboard to all of the post-program resources and assistance the Founder Institute provides.