Schedule

This is where it all begins. During Orientation, we will review the Founder Institute program structure, methodology, tools, and requirements. You will meet the cohort and establish how your startup will use the program to push your business forward.

Sprints

During Orientation, your cohort will be split up into the “Launch Track” or “Growth Track”, depending on the stage your business. The "Launch Track" focuses earlier Founders and teams on validation and go-to-markets, while the "Growth Track" focuses teams with a live product and customers on traction and funding. 

The below deliverables are in addition to any custom "Epic Sprints" you may receive based on your specific challenges, and below is a small sample of the deliverables you’ll complete through Working Groups and Office Hours:

Launch Track Deliverables

1. Progress - Outline your business ideas and any testing or progress made to date. 
2. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, and if you do not have a final idea yet, describe yourself and a field that you are passionate about and uniquely qualified to build a business around.
3. Co-Founders - If you are looking for a Co-Founder, create a basic description of what you are looking for, and this will be shared with the rest of your cohort.

Growth Track Deliverables

1. Program Goals - Outline the monthly objectives your team wants to achieve during the four month Core Program.
2. Key Performance Indicators - Outline the KPIs that you are currently using to track success. Analyze the validity of these metrics, and create a plan to share updated metrics and progress with your Local Leaders every week in the program.
3. Hotseat Pitch - Prepare a one minute verbal pitch for the weekly “Founder Hotseat”, where you present to Mentors during the Feedback Sessions. Start with our one-sentence pitch template, followed by why your team is uniquely qualified to execute your business and the progress that you’ve made to date.

During the Cannabis Hotseat Session, you will present a longer presentation to a panel of Cannabis specific FI Mentors for extensive review. You will receive a rating, as well as feedback on the long-term viability of your offering, revenue model, growth strategy, and more. 

Similar to the Mentor Idea Review, the Mentor Progress Review is the second major test in the program. In this session, Founders will focus on give a long presentation their progress and traction to a panel of Mentors for a detailed review. Mentors will evaluate Founders based on their progress in the program, the company’s scalability, and more.

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

1. Polished Investor Pitch Deck - Create an expanded, 12-slide pitch deck incorporating any feedback from the Mentor Progress Review, using our templates. 
2. Growth - Make progress on your growth goals, and examine or adjust how your strategy and the system to keep yourself accountable is performing.
3. Product - Make progress on your next product release, and outline and address any of the setbacks that you have faced with your project team.
4. Hiring Needs - Score the progress of each member of your project team on a 1 to 10 scale, including yourself, and set up plans to improve those that are struggling. 
5. Finalize Advisory Board - Set up your advisory board with startup, industry, technology or marketing advisors, and set up a one hour conference call with all of the them, which will be your first quarterly advisory board meeting.
6. Financial Model Update - Review and update your financial model with the work done to date. Adjust the revenue projections based on your growth thus far, and evaluate the need and requirements for external funding. 

In this Feedback Session, Founders will receive feedback from Mentors on their team plans and product progress. In addition, Mentors will discuss how to identify the roles needed to build a world-class company, how to develop a strategy to recruit, onboard and retain the best people, and more. 

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours: 

1. Candidates - Search for candidates to hire (including Co-Founders) by identifying everyone that you know who is appropriate, or leveraging the FI network, to fill the top two or three roles you are not planning to outsource.
2. Hiring Process - Develop a hiring and onboarding process using our guidelines to add team members into your organization, and begin executing on the process.
3. Test Projects - Develop at least one test project for each of your top two or three roles, which should create opportunities for credible candidates to demonstrate their skills.
4. Advisor Review - Arrange a meeting or phone call with at least one of your advisors to discuss your hiring work. Present everything that you have done, and incorporate their feedback into your planning.
5. Time Allocation - Meticulously outline your “founder’s schedule” by allocating weekly blocks of time to address your core business activities, providing you with uninterrupted time to work on each activity.
6. (Optional) Fundraising - If you don’t have sufficient capital to run the company for the next few months, then follow our guides to start a preparing documentation and research for a funding round.  

In this session, Mentors will provide Founders with feedback on their current growth, metrics, and strategy. Mentors will discuss various growth tactics, setting growth goals and milestones, communicating your startup’s growth progress and setbacks with stakeholders and advisors, and more. 

Sprints

Below are just a few of the 10-15 assignments you’ll complete through Working Groups and Office Hours:

1. Growth Plan Update - Review the performance of your growth goals and adjust your growth plan to improve your performance and accountability.
2. Sales - Pursue aggressive goals to close new revenue or users, which may be signups, payments, a signed contract, a pre-payment or a signed letter of intent.
3. Growth Tactics - Work with your working group and advisors to brainstorm 15 new ideas to increase the top of your funnel, and provide a bulleted list of these Growth Tactics.
4. Pivot - Consider a pivot if you are not meeting your growth goals, sales, product or hiring progress targets. If you decide to Pivot, schedule a call with one of your Local Leaders to discuss your proposed pivot in the business and do the same with your advisors.
5. Hiring Channels - Review all of the candidates that have come through the various recruiting outreach channels and other activities, and identify the most effective channels.
6. Post-Program Onboarding - Review FI's post-program resources, and work with your cohort on a monthly meeting schedule where you will continue to meet, provide updates, and share learnings on your progress. 

In this session, Mentors will analyze Founder pitches from the perspective of an investor, identifying any remaining issues or areas for improvement. Mentors will also cover numerous topics related to fundraising, including different fundraising options, how to raise funding, and more. 

Sprints

Below are just a few of the 10-15 deliverables you’ll complete through Working Groups and Office Hours:

1. Minimum Victory Condition - Work with your Local Leaders to establish your “Victory Condition” to achieve before the “Impact Deadline” (three months after the program ends), and add it to your business calendar.
2. Advisor Strategy - Set up a call with each of your advisors and briefly review your “Victory Condition”, the funding strategy, hiring plan, sales plan and product plan.
3. Use of Proceeds - Examine the capital needs of the business, and extend your financial model to project revenues and expenses for a total of 24 months from now.
4. Final Investor Pitch Deck - Refine your investor pitch deck, and update it with all of your work to date, including details from your various plans. Test the presentation on peers and Directors and upload it to the FI site for review. 
5. Deal Room - Create a Deal Room for future investors that includes relevant files like 'Company' documents with legal, 'Pitch Deck', 'Team' bios, 'Board Materials,' 'Financials,' 'Sales' information, 'Marketing' materials and 'Intellectual Property.'
6. Target List - Identify local Angel Investors and Seed Accelerators, ignoring Venture Capitalists and Seed Funds. The Target List should include at least 100 local angels, 25 regional and 50 global seed accelerators, using our guidelines.

Completing the Founder Institute is an honor. The program is challenging, and the expectations are demanding.

In this final session, you will celebrate with your peers, friends and family, as well as select Mentors. Some Founders will also pitch to a live audience, and you will officially onboard to all of the post-program resources and assistance the Founder Institute provides.