Image of startup Ecosystem Canvas

Startup ecosystems can be fragmented, and hidden to newcomers, which is detrimental for local startups and community growth. The Startup Ecosystem Canvas, from the Founder Institute, provides entrepreneurs with a sequential list of resources for every stage of their startup journey, while also outlining a framework for communities to map their ecosystem.

It takes a city to raise a startup. Help us make the world's startup ecosystems more accessible and create a new Startup Ecosystem Canvas today.

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Existing Canvases

The Startup Ecosystem Canvas is a perpetual work in progress, and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. To contribute or see an existing canvas, see the list below.

AmsterdamAustin | Bangalore | Barcelona | Bogota | Brussels | Buenos AiresChicagoCincinnati | Cologne | Costa Rica | Croatia | Curitiba | Denver | Dhaka | East BayGuatemala | Hawaii | Helsinki | Hong Kong | IrelandIstanbul | Jakarta | Kabul, Afghanistan | Karachi | Lisbon/ Cascais | London | Los Angeles | Melbourne | Moscow | Montreal | Munich | New York City | OaklandOrange County, USAOslo | Ottawa | PittsburghQuito, Ecuador | San Diego | Santiago, Chile | SeattleSilicon Valley/ San FranciscoSouth Florida | StockholmSydney | TucsonWarsaw | See All Canvases in Progress

Main Components

The Startup Ecosystem Canvas Template represents a somewhat sequential view of a startup ecosystem. It was inspired by Startup Communities, and refined using the Founder Institute's experience launching companies in over 100 cities worldwide. To read the long story behind its creation, see this blog post.

Download the Startup Ecosystem Canvas Template here.

1. The Stages

There is no one right way to build a technology company, but for the sake of simplicity we have outlined a basic, common framework.

Idea Stage

This is where new entrepreneurs get inspired, learn best practices, develop skills, validate ideas, and begin to build their team and product.

Launch Stage

In this stage, entrepreneurs establish and formalize the company, develop the product, get feedback from customers, and prepare for the next step.

Growth Stage

Here, a startup proves their utility, receives recognition, and scales up. This usually requires funding, angels, VCs, and ways to connect them to startups.

2. The Supporters

To facilitate the steps, every ecosystem needs strong supporters.


Successful entrepreneurs must be the guiding forces of any startup ecosystem, especially in the Idea-Stage.


Public organizations can play an important role by facilitating and supporting the community in the Launch-Stage.


You can't grow without talent, and both universities and large technical employers attract and cultivate the local talent pool.

3. The End Product: Success Stories

It takes time, but the product of a strong ecosystem is startup success. The leaders of these companies should be startup evangelists, as well.

Join the Conversation

If you have any feedback on the canvas, join the conversation on Twitter using the hashtag #ecosystemcanvas

Become an Ecosystem Leader

We need your help in making the world's startup ecosystems more accessible! Establish yourself as a startup leader in your city by helping to create a new Startup Ecosystem Canvas.

Create a New Canvas