Sales and Marketing organizations using old Go-To-Market (G2M) strategies are having a sobering realization that what worked previously won't work now.
This new age of selling has brought in new norms, new processes, and new expectations from the customer. So the way we establish leads, talk to our customers, and the way we utilize tech needs to adapt.
On July 2, Jake Dunlap (CEO, Skaled) and Whitney Sales (Managing Partner, Acceleprise Ventures and creator, The Sales Method) join us for a 1.5 hour workshop on what's working in sales and marketing in the post-COVID era, founder-led sales, and tactical advice to adapt your go-to-market playbook.
DATE: July 2, 2020 at 2 PM (EST time)
Specifically, you will learn:
- The top growth tactics you should be doing now
- How to reposition your messaging to solve the buyer's CURRENT problem
- How to structure a qualifying conversation to build trust and credibility in an unproven market
- How to leverage LinkedIn in your outreach strategy
- How to show expertise at every stage of the sales process to maximize results without sacrificing incurred expenses
Though this talk is focused on workshopping your sales process, please feel free to bring any and all questions you have about pricing, hiring, training, comp, and any other sales-related questions you may have.
The session will be moderated by Jeff Christie, CRO at Boast.AI.
Speakers
If you haven’t already, click here to register and join us July 2nd at 2 PM.
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Graduates of the Founder Institute are creating some of the world's fastest growing startups, having raised over $950M in funding, and building products people love across over 185 cities worldwide.
See the most recent news from our Grads at FI.co/news, or learn more about their stories at FI.co/journey.
