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Online Event

How to Build a Product-Driven Go-to-Market Strategy

Develop a GTM strategy that puts product and growth first.

Date
nov 26, 2024
Time
01:00 pm - 02:30 pm
Address
Online Event
Event Banner Image
Join us to learn how to build a resilient, product-centered Go-to-Market (GTM) strategy that drives lasting impact. Go beyond traditional marketing with a framework that integrates engineering, design, and product leadership, embedding a product mindset into every step. Key topics include transforming product goals into user actions, designing for adoption and retention, leveraging data-driven insights, and aligning teams for scalable growth. Ideal for founders, product managers, designers, and engineers seeking a data-driven GTM strategy that builds products ready to lead in their markets.
What You'll Learn:
  • Apply a product-first mindset to every step of your GTM plan.
  • Turn product goals into actions users love.
  • Align your team for a scalable, growth-ready strategy.

Featured Experts:

  • Moshe Mikanovsky - Moshe Mikanovsky is a seasoned product management leader with a rich background in B2B enterprise software, initially starting in engineering. He currently serves as a product leader at RootQuotient Technologies and teaches at the Schulich School of Business at York University, dedicating his expertise to nurturing the next generation of product professionals. 

Additional Resources:
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About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.

Speakers

Moshe

Moshe Mikanovsky

Product Director @ Rootquotient

Platinum Partners

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