Online Event
Future-proofing CPG Brands: Key Strategies for Sustainable Growth
Learn from Corporate Innovation Experts
Date
May 15, 2025
Time
07:00 am - 08:30 am
Address
Online Event
Innovating for tomorrow while delivering results today is a constant challenge for CPG companies. On this event, we will gather corporate innovation leaders from Nestle, Perrigo, and 10X Growth in an engaging discussion around future proofing established enterprise businesses. Topics include how to set up innovation roadmaps that align with core strategy, experimenting with startups through pilot programs, and determining whether to pursue new ideas internally or through external partnerships.
Featured Speakers:
- Jeroen Tjepkema: Partner & Venture Strategist at 10X Growth - Jeroen Tjepkema is a serial entrepreneur and product strategist specializing in growth and innovation for CPG companies. At 10x Growth, he helps scale-ups and corporates develop sustainable business practices and future-proof portfolios. With experience at MeasureWorks, GrowthTribe, and Nestlé, Jeroen excels in product marketing, strategic M&A, and venture turnarounds, driving innovation in food, tech, and health sectors.
- Misha De Sterk: Founder at 10X Growth - Misha is a Dutch creative entrepreneur with 15+ years of experience helping global brands drive growth and innovation. As the founder of 10X Growth and multiple startups, he’s advised companies like Nestlé, Unilever, and Shell on innovation strategy, portfolio development, and execution. He formerly led a 55+ person innovation consultancy and has played key roles in major initiatives such as Nestlé’s R&D accelerator and Unilever’s “Lean Like a Startup” program.
- Nicola McMahon Staines, Global Head of Consumer Experience at Perrigo - With 20+ years in digital marketing and consumer experience, Nicola Staines leads global growth strategies at Perrigo. As the Global Head of Consumer Experience for Women’s Health, she focuses on consumer-first approaches to drive growth, enhance brand value, and expand into new markets. Previously, Nicola held senior roles at Nestlé Purina PetCare, leading digital transformation and omnichannel marketing strategies. Her expertise spans brand-building, digital innovation, and e-commerce, with a passion for leveraging consumer data to build future-ready brands.
- Sebastian Concha, Accelerator Lead Latin America at Nestlé - An innovation coach and entrepreneur with expertise in product innovation and market strategy. He currently serves as the Innovation Coach for Nestlé R&D Latin America and lectures at Pontificia Universidad Católica de Chile. Sebastián has founded Naïf Drinks and held leadership roles at Mintel, Diageo, and Concha y Toro, focusing on sustainable business models and consumer behavior in the food and beverage industries.
Hosted by:
- Jonathan Greechan - Co-Founder & CEO of the Founder Institute - Jonathan Greechan is the Co-Founder & CEO of the Founder Institute, the world's largest pre-seed startup accelerator. Since 2009, he has grown and scaled the organization to chapters in over 200 cities and 90 countries, producing over 7000 portfolio companies with nearly $2B in venture funding. In his long career in tech and marketing, Jonathan has advised thousands of startups on marketing, growth, and product strategy and has spoken at startup conferences on four continents.
Who should attend:
- Corporate innovation leaders and executives
- Senior brand marketers
- Digital transformation leaders and executives
Additional Resources:
Find more Startup Events, learn about Finding a Co-Founder, or visit our Insights Blog for more startup tips.
About Founder Institute:
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,000 entrepreneurs raise over $1.75BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our structured accelerator programs have helped over 7,500 entrepreneurs raise over $1.85BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
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