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Research and Customer Development

Hanoi Summer 2014 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-07-23, 06:30 PM


Do Tuan Anh
Founder & CEO, Appota

Founded in Jan 2012, is a Mobile Content Distribution Platform. We are focusing on emerging countries market. We have SDK and API to integrate with Mobile Developers App/Games to have the our user authentication, users e-Wallet system, mobile advertisement. ...

Chieh Suang Khor
Principal, Digital Media Partners (DMP)

Investment Associate Nusantara Ventures October 2010 – August 2012 (1 year 11 months) Investment Manager Infocomm Investments Pte Ltd July 2007 – October 2010 (3 years 4 months)

Kuo Yi Lim
Managing Director, Monk's Hill Ventures

Kuo-Yi was the CEO of Infocomm Investments, a $200M venture fund based in Singapore investing in technology startups globally. Prior to Infocomm, Kuo-Yi has been a founder, early employee, mentor and angel investor of early-stage technology startups spanning the US and As...

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