Creating a Clear and Compelling Positioning Statement

Struggling to explain what makes your startup unique? Losing your audience because your message isn't resonating? Is your team fully aligned? A weak positioning statement is like building a house without a foundation—it costs you customers, investors, and growth. In our interactive workshop, you'll learn how to craft a clear, compelling, and customer-focused positioning statement that differentiates your business. This event will feature FI Mentor Rich Heckelmann as he shares his insights and walks you through a proven framework used by top startups to create the right message for the right audience—from customers to investors.