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Taylor Wessing

Taylor Wessing is a leading international law firm with a single-minded approach: to help our clients succeed. With over 750 lawyers in the UK, Germany, France and Belgium, we are able to provide unrivalled support for commercial organisations doing business in Europe across a full range of legal practice areas. Moreover we have a strong focus on the emerging markets such as China, India and the Middle East. Last but not least we have a strong client base in North America and Japan. Visit website for more information



Tonka is a young, independent agency based in Berlin, focusing on internet and mobile business and life style. We create communication strategies in close cooperation with our clients, focusing on their corporate objectives and delivering valuable communication solutions with a performance based approach. Visit website for more information.

kirikom's expertise is in Innovation and Communication Management. As a consultant and trendscout, Simone Kiri supports technology companies in setting up and optimizing their internal and external communication processes in a fast and efficient way. Visit website for more information.


The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.


Presentation and Publicity

Fall 2010 Berlin Semester

How do you get the world to take notice of your company? What are tips and tricks to present your business? What tools do you need to succeed with outreach? How do you identify newsworthy milestones? How do you craft a successful media release? What are effective tactics to get social media, the blogosphere and traditional media to take notice? What are common media mistakes for new companies?

Prepare for publicity.
2011-01-21, 06:30 PM


Tim Keough
Founder & CEO, WythMe

Tim Keough is the founder and CEO of WythMe, a platform that connects restaurants and customers in a mutually rewarding way. Tim is a serial entrepreneur that has founded, built and sold multiple technology companies, including Kinsail Corporation, AperServ, ZonaFinancie...

Benjamin Thym
CEO, barcoo

Benjamin Thym is the CEO of barcoo - the mobile product guide that already convinced more than 14 Million Germans to scan barcodes with their mobile phones. barcoo became the biggest pure mobile brand in Germany with 0€ marketing spendings. Prior to barcoo, Benjamin worke...

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