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Naming and Branding

Rijeka Summer 2013 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2013-05-23, 06:00 PM


Ivo Spigel
Co-Founder & Board Member, Perpetuum Mobile

Ivo Spigel is a co-founder and Board Member of Perpetuum Mobile (, an IT software and services company based in Zagreb, Croatia. He was the long time CEO of the company until his partner Mr Blerim Sela became CEO in 2008. Mr Spigel is also a writer for...

Mark Tuttle
Partner, Placemark One

Mark Tuttle is a serial entrepreneur from California, he is currently a partner in , an American Digital Agency, Mark has been actively founding the growing companies since 1995, including Web Associates (acquired by Rosetta),, the world first...

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