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Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.

Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers.

Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries

V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management  

Marketing and Sales

Fall 2011 Amsterdam Semester

How do you portray yourself and your business to the world? How do you tell the story of your company? How do you define your ultimate success? How do you attract the first customers and partners to your vision? How do you involve your customers and partners in your success? What are techniques to refine your messaging?

Identify and convey your positioning.
2012-01-10, 06:30 PM


Jeroen Bertrams
Online Marketing Consultant

Jeroen Bertrams is an experienced online marketing consultant and (online) business developer. Over the last ten years, he fouded (and sold) three internet companies. Lately, he advises big companies and startups on online marketing and internet strategy. His latest book...

Alexander Ribbink
Partner, Prime Ventures

Alexander is currently a partner at Prime Ventures (VC) , the leading technology VC partnership in the Benelux. He was previously the COO at TomTom NV. Prior to TomTom, he held roles as European Business Director at Mars and Brand Development Director / Board member at U...

Roland Van Kralingen
Founder, Marketing Fund

Roland van Kralingen : co-founder of the MarketingFund ( privat equity ) and Founder of Innoa ( marketing innovation) Visiting professor marketing at the Polytech University HongKong. Senoir fellow at the Academy of Management : teaching Brand Management Several non-e...

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