Get Your First Customers with AI
You built it. Now sell it. In three live sessions, build one customer acquisition system in Claude Cowork that finds the people who need your product, starts the conversations, and gets smarter every week. Taught by Ayhan K. Isaacs, Head of Marketing at Founder Institute. For B2B and B2C founders. No marketing experience needed.
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You built a product with AI, or you're building one, and now you need people to use it and pay for it -
You've never done sales or marketing, and go-to-market advice sounds like another language -
You're a solo founder or small team and can't hire a marketer or agency yet -
You sell to businesses (B2B) or to people (B2C): every step is shown for both -
You already use Claude or ChatGPT to chat and want it to do the customer work with you
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A one-page map of your acquisition system and the one channel that fits your product -
A customer brain in Claude built from your customers' real words, problems and objections -
A daily Listen skill that finds new people talking about your problem -
An engine that turns those words into posts and community replies (B2C) or researched one-to-one messages (B2B), plus a landing page and first emails that convert -
A Learn skill that reads your results and improves your messages and page every week -
A 30-minute Monday routine to run the whole loop, with retention and referral built in
Ayhan K. Isaacs
Ayhan has led marketing at Founder Institute for more than 5 years as Head of Marketing. His job covers both sides of customer acquisition: winning B2B partners and deals, such as economic development organizations that bring FI programs to their region, and bringing thousands of individual founders into FI programs around the world. In this bootcamp he shares the exact processes he uses with Claude to prospect partners and B2B deals for economic development, and the infrastructure he has built around himself for the B2C side: the lists, outreach, newsletters and follow-up that keep founders coming in. Then he strips it down to the simplest version a first-time founder can run.
How the Bootcamp Works
Three live sessions built around real demos, hands-on practice, and prompts and skills you can copy into your own business.
Live Expert Sessions
- Live with Ayhan K. Isaacs: 3 online sessions that build one acquisition loop: design it, run the engine, close the loop
- Demos, not slides: watch Ayhan build the loop live in Claude Cowork, for a B2B company and a B2C app side by side
Learning Platform
- Setup Guides and Templates: step-by-step setup, the system map, the customer brain template and the four Claude Cowork skills
- Hands-on Practice: follow along in every session and leave with part of your system running
Feedback & Community
- Live Q&A: bring your product and your questions and get answers from Ayhan directly
- Community: learn alongside other founders and see how they find their first customers
Save Your Seat
Bootcamp Cost
Get Your First Customers with AI: A Claude Cowork Bootcamp Three Sessions, One Acquisition Loop
Listen, Engage, Convert, Learn. Each session builds part of one system in Claude Cowork, shown for a B2B company and a B2C app side by side, and ends with that part running.
Design Your Acquisition Loop
Run the Engine
Close the Loop
What Bootcamp Founders Say
Read what past bootcamp participants have to say
Powered by the Founder Institute
Founder Institute is the only series of accelerators that works with early stage founders on a global level, building meaningful companies that are catalysts for change. From idea to exit, we provide structure, accountability, and the largest network of advisors you need to succeed. Attend weekly live sessions, build deep connections with your cohort peers, and grow your startup.
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Estimated Portfolio Value
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The FI Agentic Program brings you through the whole journey of launching a fundable business, while FI Bootcamps are hyper-focused on specific parts of the journey
Frequently Asked Questions
Get Your First Customers with AI: A Claude Cowork Bootcamp FAQ
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Claude Cowork is the part of Claude that does tasks for you, not just answers. It works with your files, connects to tools like Apollo and Google Sheets, and runs multi-step work such as researching a list of people and drafting a message for each one, all from instructions written in plain English.
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Both. Every session has a B2B track (selling to companies) and a B2C track (selling to people). You pick yours in Session 1.
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No. You can use it on a product you are still building, or on an idea you want to test with real people.
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No. Everything is explained in plain English. If you can build a product with AI, you can build these systems.
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No. Claude listens, researches, drafts and analyzes. You approve every post and message before it goes out. That is what keeps your voice, your accounts and your reputation safe.
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A laptop, a paid Claude plan with Cowork, a free Google account and a free newsletter account (SendFox, Beehiiv or Substack). B2B founders who want to prospect at volume can add Apollo. We send a step-by-step setup guide before Session 1.
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One acquisition system running in Claude Cowork: a system map, a customer brain, four skills (Listen, Engage, Convert, Learn) and a 30-minute Monday routine that improves it every week.
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There are 3 live one-hour sessions. We recommend setting aside extra time to send your messages and apply each step to your own business.
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We recommend joining all 3 sessions live so you can follow along and ask questions. Sessions are recorded and available to re-watch.
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Complete a brief application and pay the entrance fee. In the application, you answer a few questions about your background and what you want to find customers for.
Bootcamp FAQs
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All FI bootcamps consist of (1) live feedback and training sessions with experts, (2) a comprehensive catalogue of self-serve videos and training materials, (3) powerful AI tools to help you make progress, and (4) a structured, step-by-step series of "sprints" to guide you through your learning, all delivered via our proprietary "FounderGen" online learning platform.
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The FI Agentic program is a comprehensive 10 session program, followed by a series of advanced accelerators, to help pre-seed founders build a fundable, enduring business for the full lifecycle of their company. Alternatively, FI bootcamps are short, intense, focused educational programs around specific topics relevant to entrepreneurs. Bootcamps are designed to be both standalone AND complimentary to the FI Agentic program.
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Yes - all bootcamp participants receive the video recording shortly after each bootcamp session.
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Enrolled Founders are able to enroll in one bootcamp for free and additional bootcamps with a 50% discount. These bootcamps are designed to provide even more value, feedback, and connections to the founders in our accelerator programs worldwide.
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Yes - but only participants that complete all of the bootcamp sprints will receive certificates. Simply attending the live sessions is not enough. All FI programs are intensive and designed to push you to make real progress, so you'll only get a certificate if you actually do the work!
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Yes! The programs are meant to be complimentary. However, if you are going through FI Agentic you will be expected to complete all the sprints and attend all the sessions just like everyone else in your cohort, whether or not you are going through a bootcamp. So if the live bootcamp session conflicts with the live FI Agentic session, you should definitely attend the live FI Agentic session instead and watch the bootcamp video afterwards.
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The bootcamps are virtual and can be attended online.
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No, there is no equity component to the bootcamps.
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Once the entrance fee is paid, participants are automatically enrolled in the bootcamp, and the fee is non-refundable. This policy is designed to encourage founders to take the leap and begin their startup journey. By making this commitment, participants overcome procrastination and take a crucial step toward building their business and achieving success. If you pay for the Agentic Program and also participate in a bootcamp, your Agentic Program refund (if applicable) will be reduced by the cost of the bootcamp.
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Yes! You will be able to log in to your account on the FounderGen platform at any time in the future to access your work and all the resources provided throughout the bootcamp. What's more - your learning dashboard will even grow over time with all the new resources and AI tools that FI continues to release.
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Please email any questions to bootcamps@founderinstitute.com
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