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Naming and Branding

Lisbon Winter 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-12-19, 07:00 PM

Mentors


6.79
Pedro Janela
CEO, WYGroup

Pedro is an expert entrepreneur with 14 years experience founding and developing companies in the Interactive Marketing space. Is main activity is WYgroup, where he is a shareholder and CEO. WYgroup has 170 employees and investments in 10 companies run by fellow entrepre...

7.07
Carlos Silva
COO, Seedrs

Carlos is the co-founder and COO of seedrs, and online tools that makes investing in startups simple and rewarding. Carlos prides himself in being an excellent problem solver Whether it be in computer science, business strategy or starting up a new company he can't avo...

6.64
Nancy De Brito
Cofounder, 2020 Multimedia

Making technology human. - 13+ years of experience in online technology and communication - 10+ years web design usability - 12+ years of team leadership - 100+ website projects managed, produced and architected - 30+ brands online marketing strategies managed - 4...

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