Location
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Fall 2011 Amsterdam
Applications: Oct 02, '11
Sessions: Oct 11, '11 - Jan 31, '12
Vision
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 30 cities worldwide.
Sponsors

Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.
Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com
Sanoma Media is a media company that crosses frontiers, with her expertise, creativity and appealing content Sanoma creates the right context for advertisers to achieve their objectives. Sanoma Media Netherlands B.V. is a part of the Sanoma Group, an European mediagroup operating in several media sectors in twenty countries www.sanomamedia.nl

V-Ventures is a holding company with a portfolio of Dutch investments geared towards news- and information supply and management www.v-ventures.nl
Events
Join us for a free event to meet local startup founders, and learn about FI.
- Guadalajara FI Info Session (May 16th, 7:30pm)
- Silicon Valley Startup Ideation Bootcamp (May 16th, 7:00pm)
- Puerto Rico Startup Ideation Bootcamp (May 22nd, 6:30pm)
- Silicon Valley Startup Pitch Bootcamp (May 23rd, 6:00pm)
- Puerto Rico Startup Pitch Bootcamp (May 29th, 6:30pm)
Twitter (@founding)
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Partners
Fall 2011 Amsterdam
Local Partners:
Clifford Chance is one of the world's leading law firms, with 33 offices* in 23 countries and some 3,200 legal advisers. www.cliffordchance.com
Global Partners
If you are interested in becoming a Founder Institute partner and helping us launch the next wave of innovative technology companies, please contact Yoni Mekuria at yoni (at) fi (dot) co
Please note that partnerships are subject to change.
Featured Partners
- Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrepreneurs within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.
- Elance - Elance, the world’s leading platform for online employment, is pleased to partner with The Founder Institute and present enrollees with a $100 credit in Elance services to help participating companies hire online talent to launch their startup idea. In addition, the highest rated company of each graduating class in the 2011 Fall semester will receive $1,000 in Elance service credit.

- SendGrid - SendGrid powers your app's outgoing & incoming email capabilities, through a super-scalable cloud-based infrastructure. SMTP & API integration options let developers build more faster and focus on the important stuff. The metrics we report back will elevate you to the level of Email Jedi Master. They are offering founders 6 months of free service.

- Sourcebits - Sourcebits helps companies develop design-driven mobile applications that users love. They have developed more than 500 applications for multiple mobile, web and desktop platforms, with 20 reaching the Top 10 in global application marketplaces. Sourcebits can take your app from a sketch on a napkin to a fully deployed, functioning and successful live product from iPhone, iPad and Android to Facebook, the Web and beyond.

- Ravix Group - Ravix Group Inc. provides seasoned consulting expertise to outsource the finance, human resources, and facilities functions of early-stage and middle market companies so that management can focus on their priorities to increase the value of their company.

- iMeet - Simple video meetings online where people can see each other, show presentations, share their screen, and meet in video without downloads. It's all the better to brainstorm, pitch clients, and keep up with far-flung teams. They are offering Founders 2 months of service for free.

- Sandbox Suites - Sandbox Suites is the Bay Area’s premier shared office space- offering a coworking, networking, and innovative atmosphere for entrepreneurs, writers, developers and other innovators. Sandbox offers several levels of memberships that include month-to-month, virtual, part-time, full-time, private desk and private office memberships as well as daily drop-ins. They are offering Founders a 4 day free pass, 20% off of monthly memberships, and sponsored space to host any events.
Legal
General
- LegalZoom - LegalZoom, the nation's leading online legal service, merges innovative technology with personalized service to deliver a simple, cost - effective way to take care of common legal needs. They are offering Founders an exclusive 25% discount on business formation.
- Northwest Registered Agent Service - Northwest Registered Agent is the fastest national registered agent service, offering a flat yearly rate and easy to use online forms. They also offer extensive online resources and tools, such as scans of all documents you receive without any forwarding fees. They are offering Founders 30% off Registered Agent services.
Product
Product Planning
- Balsamiq - Balsamiq Mockups is the fastest and easiest wireframing tool on the market. They are offering Founders a 50% discount on a single - user license, and a 33% discount on a volume license.
- Protoshare - ProtoShare is a collaborative, web - based tool for prototyping web applications and sites. With ProtoShare's easy but powerful drag and drop components, anyone can quickly build a rich interactive prototype. They are offering Founders a free 30 day trial plus a 20% discount on annual plans.
- Weebly - Offering all Founders a free 12 - month subscription to Weebly Pro - the web's leading drag - and - drop website creation service.
- PlanHQ - PlanHQ is a web based business plan tool that turns your static document and spreadsheet into a dynamic and up - to - date overview of where you’re going and how you’re tracking. They are giving us 50% off all PlanHQ accounts for 12 months.
Product Development
- Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business.
- Elance - Free credits to Elance - the leading place to hire expert freelancers, consultants, and outsourcers to do your work.
- Twilio - Twilio is a simple, pay-as-you-go web service that empowers developers to build voice and SMS applications. 8,000+ developers use Twilio - including start ups, Fortune 100 companies, and both major political parties. They are offering Founders a $133.70 credit.
- The Outsourcing Company - 35% off their leading Web Development, Search Engine Optimization (SEO), Pay per Click (PPC), Conversion Optimization, and Social Media Marketing (SMM) services to help your company attract more clients.
- ProjectLocker - ProjectLocker is a leading provider of on - demand development tools for software developers. They are offering Founders a free one - year subscription to ProjectLocker Venture edition ($99 value).
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Codesion - Codesion (now a CollabNet company) is the leading provider of Subversion hosting, making web - based collaborative development secure, affordable and easy. They are offering Founders one year of Team Edition at 50% off.
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The Entrepreneur's Guide to Customer Development - Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap. FI Founders can get the ebook for free.
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Tropo - Enables you to make and receive phone calls, text messages and IMs from any web or mobile application, using a simple web API and pay-as-you-go pricing. Tropo's cloud communications infrastructure easily allows applications to grow and scale, with reliability trusted by over 220,000 developers and half of the Fortune 100. Tropo is pleased to offer all Founder Institute enrollees 6 months of free Tropo service, up to $100/mo and 2 hours free consultation to help design your application. In addition, the highest rated company from each class will get hands-on assistance in designing and building their application from a Tropo engineer who will spend a full two days with them creating their app.
Project Management
- Apptivo Project Management - The Project Management App of the Apptivo Platform allows you to collaborate with all your team members globally. The Projects App is free and will always be free. There are no limits on the number of projects, clients and users you can have.
- TaskPoint - TaskPoint (formerly PMP HQ) is an easy to use web - based online project management and collaboration tool. They are offering all Founders a free 6 - month subscription.
Testing
- nResult - nResult is an innovative software testing company, where they act as an extension of your team. They are providing discounts on any offered testing service, as well as a free consultation.
Infrastructure
Hosting
- MediaTemple - This premier hosting company is giving Founders 35% off their entire line of dedicated virtual private server offerings ("dv") - for both monthly and yearly packages.
- Name.com – Want a website? Get one in minutes at Name.com, your one-stop shop for website addresses, website builders, hosting packages, SEO, and website security. They are offering Founders 50% off hosting packages and 25% off domain registrations.
- Rackspace - Rackspace Hosting is the service leader in cloud computing, and they are committed to helping entrepreneurs drive the next generation of businesses with our hosting and Fanatical Support®. We are offering Founders up to $2,000 per month in Rackspace Cloud credit for 12 months.
- SendGrid - SendGrid replaces your email infrastructure so you don't have to build, scale, and maintain these systems in-house providing reliable delivery, scalability and real-time analytics along with flexible APIs.They are offering founders 6 months of free service.
Software
- Scalr - Scalr is open source software that allows you to create and manage a super - scalable web infrastructure that provisions and configures everything - from cache to database - to handle spikes and lulls in traffic demand. They are offering us free service until your first round of funding.
- BrowserMob - Ensure your website can handle heavy user loads with BrowserMob's low - cost on - demand load testing service. They are offering Founders $300 worth of tokens for load testing.
- New Relic - New Relic is the leading provider of on - demand application performance management solutions. They are offering Founders 50% off any subscription to their premier SaaS product, New Relic RPM, for a full year.
- Grasshopper - Sound professional and stay connected with Grasshopper, the Virtual Phone System for entrepreneurs. Get an 800 or local number, create employee extensions, forward calls, and get voicemails via email for only $9.95 a month. They are offering Founders a $150 credit after your first month of service.
- Zipcar - Zipcar is the world's largest car sharing and car club service. Zipcar for Business membership gives you (and your employees) self - service access to vehicles in dozens of cities across the US, Canada and the UK. For FI companies, Zipcar will waive the standard $75 corporate set - up fee to open a Zipcar for Business account, which provides deeply discounted weekday rates, half off the annual fee, and more.
Team
Recruiting
- Cream – We identified you! Cream is used by The Founders Institute to choose every entrant. Cream is the most reliable personality test available, ideal for screening job applicants. The online assessment easily ranks the top candidates before you even read a single resume or application. It is the first and only test scientifically proven to be ‘unfakeable’. They are offering Founders 50% of the first hire.
- NeoHire - The premier online media and technology recruiting agency is offering Founders 75% off their services (or the hard cost, whichever is less) and free consultation.
- The Resumator - 6 months of Grow Plan access (up to 10 open jobs) to the leading applicant management and job listing software.
- Zirtual- Zirtual connects busy professionals and entrepreneurs with dedicated personal assistants called "Zirtual Assistants" from within a trusted network of University students & college grads. They are offering founders a $100 credit towards a dedicated Zirtual Assistant when you purchase an hourly package at Zirtual.com.
Collaboration
- vSee - vSee is one of the most powerful and easy to use video/remote collaboration tools available, used by leading companies like IBM, Intel, and NASA. They are offering Founders one free year of 20 Professional licenses for their teams ($12,000 value).
- PBworks - Over 50,000 businesses have chosen PBworks to implement knowledge management, extranets, project management, and a host of other business processes and workflows. They are offering Founders a 50% discount off all their packages.
Marketing & Sales
Branding
- Blogmutt - Blogmutt is the best blog writing service on four paws. If you struggle to keep your business blog full of relevant, timely posts...well... they can help. You get to pick your favorite post from those written for you, one a week for $79 a month. No contract, cancel anytime. They have a group of excellent writers who write about very specific, niche businesses all the time. They are offering Founders 30% off of the first month's subscription.
- Portal A Interactive - Portal A Interactive creates tutorial and marketing videos to help companies articulate their core services while promoting their brand. They are offering our Founders 20% off, along with a free consultation.
Public Relations/ Strategic
- PRNewswire - Free 12 - month membership, plus over $2,000 in free and discounted services.
- SeisMK- A division of The Morris + King Company (MKC), SeisMK expands MKC ’s already renowned digital PR and social media services to benefit brands seeking to engage in resonant conversations with media, users and other influencers. They are offering Founders a free 2 - hour consultation from SeisMK principals.
- UpRight Marketing - UpRight Marketing consultancy helps you win repeatable sales so you can scale your business and develop trusted customer relationships. They are offering Founders a 50% discount on a 2 - day coaching session to design your strategic marketing plan - and a 30% discount on sales messaging services - both are a $1500 value.
- MyPRGenie - Offering 3 months free of press access and release postings ($900 value).
Online Marketing
- MailChimp - MailChimp provides email marketing for more than 350,000 subscribers that range from small startups to Fortune 500 companies. They are offering Founder Institute companies 6 months of free service.
- SEOMoz - SEOmoz is the web’s premier destination for SEO education, tools and information. They are offering Founders an exclusive 40% discount on SEOmoz PRO, their award - winning suite of SEO tools and utilities.
- RestEngine - RestEngine is a social application messaging platform that provides email - based notifications, requests and viral techniques for social apps. They are offering our Founders free setup, and 10,000 free monthly emails (for the first 6 months - $500 value).
- My BetaList - My BetaList offers a viral subscription form that can be used by startups in the pre-launch phase to incentivize sign-ups to spread the word about the startup. In addition, founders can submit their startup for publication to reach an audience of beta users. They are offering founders free use of My BetaList.
- Cloudsponge - Email is still the most effective way to share. CloudSponge addresses the friction point of making users type email addresses into referral forms by offering a simple copy/paste widget for your website that lets users populate your referral form with email addresses straight from their address books.
Feedback/ Analytics
- UserTesting.com - UserTesting.com enables you to quickly and inexpensively discover where and why users get confused on your website, by utilizing a large panel of users who record their screen and voice as they use your site. They are offering Founders 2 free user tests - a $48 value.
- UserVoice.com - UserVoice is the premier user feedback system for websites. They are giving Founders 12 months of any UserVoice plan for a very special price.
- Unbounce - Unbounce is the fastest and most powerful D.I.Y. Landing Page Platform. They are giving FI companies 80% off any plan.
- Mixpanel - Mixpanel is a real - time analytics platform that tracks how users interact and engage with web applications. Mixpanel goes way beyond Google Analytics and provides extremely detailed analysis that companies generally have to do all in - house. They are offering Founders 2MM free event credits (a $200 value).
Sales
- CureCRM - CureCRM provides the leading software that enables you to access relevant sales conversations anywhere. They are offering Founders 50% off of one year of their Pro Service.
Support
- Assistly - Get 1 full-time agent seat free + an additional 15% discount off all additional seats. Offer awesome customer support by connecting your email, Twitter, Facebook, live chat, and phone support in one easy-to-use interface. Assistly also offers an instantly customizable Help Center that companies can add to any website (for self-service FAQ and contact forms).
Finance
Accounting
- Intuit - 30% off Quickbooks Online Plus - the #1 small business financial software.
Credit
- FoundersCard- FoundersCard is a members-only community for leading entrepreneurs and innovators. Members receive unprecedented rates and benefits from the world's top travel, lifestyle, and business brands, as well as access to frequent members-only networking events. For a limited time, Founders may apply at the preferred annual rate of $199 (60% off the standard rate of $495). This rate will be lifetime guaranteed.
Fulfillment
- Apptivo Invoicing - The Invoicing App of the Apptivo Platform allows you to generate invoices and get paid online. The App integrates with many other Apps in the Apptivo platform. The Invoicing App is free and will always be free. There are no limits on the number of invoices, number of customers, and number of users you can have.
- Total Merchant Services - The leader in the merchant bankcard business is offering our companies an "Interchange - Plus" pricing model on merchant transactions - a cheaper and more transparent pricing structure typically available only to high - volume businesses.
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Chargify - Chargify helps startups and small businesses bill their customers and grow their bottom line. It’s a powerful billing platform and recurring billing application. They are offering Founders a $150 credit after your first month of service.
Modeling
- FusionCharts - FusionCharts v3 helps you create animated and interactive Flash charts for web and desktop applications, and works with all databases. They are offering Founders a 25% discount on all purchases from their site.
- Liquid Scenarios - Providing The Institute with Liquid Scenarios software for real time capitalization table and investment scenario modeling.
Fundraising
General
- Lightserve - This leading technology consulting firm is providing Founders with three free months of service and extended discounts on Lightserve's banking - grade Virtual Data Room software.
- Roebling Partners - Roebling Partners is an expert valuation firm that helps startups comply with the newly - mandated IRC 409A and FAS 123R regulations for stock options. They are offering Founders $1,000 off their already low $3,000 compliance package for Series A and earlier companies.
- TheFunded.com - Offering premium Membership for all participating Founders.
Events
General
- Conference Guru - 50% off already discounted conference and event tickets.
- Jobnob - Jobnob connects start - ups and job seekers both online and through events, seeking both traditional and alternative compensation. Jobnob.com has over 7,000 talented job seekers from Ivy plus schools, and they also hold in - person networking job fairs across the country. They are offering Founders 20% off.
- SVASE - The Silicon Valley Association of Startup Entrepreneurs is the largest and fastest growing nonprofit in Northern CA dedicated exclusively to helping entrepreneurs across all technology sectors find VCs. They are offering Founders a 25% discount for membership.



