Naming and Branding
Washington DC Autumn 2012 Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2012-11-01, 06:30 PM
Managing Director, Builder LLC.
Partner, Holland & Knight
CEO, Pacific Siren International LLC
VP Products, Verve Wireless