Naming and Branding

Washington DC Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-11-01, 06:30 PM

Mentors

Dan Solomon
Managing Director, Builder LLC.
Tom Brooke
Partner, Holland & Knight
Cynthia Traeger
CEO, Pacific Siren International LLC
Brent Halliburton
VP Products, Verve Wireless

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