Naming and Branding

Washington DC Autumn 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-11-01, 06:30 PM

Mentors


9.14
Dan Solomon
Managing Director, Builder LLC.

Dan is managing director of Litton Entertainment and responsible for branded content initiatives with consumer brands and non-profit organizations as well as digital distribution initiatives across interactive television, social, web, and mobile platforms. Litton Enterta...

7.32
Tom Brooke
Partner, Holland & Knight

Thomas W. Brooke practices intellectual property law at Holland & Knight. Mr. Brooke handles matters involving trademark, copyright, trade secret and patent litigation, trademark and copyright prosecution, drafting license and technology transfer agreements, and all forms...

8.82
Cynthia Traeger
CEO, Pacific Siren International LLC

Cynthia Traeger concurrently serves as CEO, Pacific Siren International LLC and President, VSI Pacific. Ms. Traeger serves as an advisor to the board, Faulkner Information, was a participant and author with the American Bar Association's Digital Evidence Work Group, and h...

8.21
Brent Halliburton
VP Products, Verve Wireless

Brent Halliburton is currently the VP, Products at Verve Wireless after Verve acquired his start-up, Deconstruct Media. Started and sold multiple companies, worked in technology consulting (Group Cortex, Hackett Group, Booz Allen), big companies (Booz Allen, Aol, Advertis...

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