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Research and Customer Development

Atlanta Winter 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2014-01-14, 06:30 PM


Jeff Hilimire
CEO, Dragon Army

Jeff is the co-founder and CEO of Dragon Army, a mobile app studio based in the Atlanta Tech Village. Previously Jeff was President and Chief Digital Officer of Engauge. In 1998 he started a digital agency in Atlanta (Spunlogic) with some friends and they were ultimately...

David Moeller
CEO, CodeGuard

CodeGuard is led by CEO and co-founder David Moeller, a seasoned manager and entrepreneur with two successful exits in the last five years. After being featured on ABC's "American Inventor", David co-founded a company and licensed technology to Whirlpool. With a passion f...

Paula Collins
Coach, Flourish, on Purpose

Paula Collins is Founder and Coach at Flourish, on Purpose. She is focused on helping individuals and organizations purposefully flourish - feeling good and functioning well. Her startup experience includes co-founder roles at one of Atlanta’s earliest internet companie...

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