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 Procopio’s Emerging Growth and Technology practice group assists start-ups and emerging growth companies in various fields, including information technology, telecommunications, life sciences and cleantech, with all aspects of their formation, development and funding, from the initial idea through liquidity. Our team-oriented approach offers clients access to attorneys who are familiar with and understand their products, technology and business models.


San Diego Venture Group is a non-profit business association with a mission to support and promote the venture capital and start-up company eco-system in the San Diego region. Our 800 members include venture capitalists, entrepreneurs, experienced executives, and professionals who support them.


Hera Hub is a spa-inspired, coworking space for female entrepreneurs in San Diego. This as-needed, flexible work and meeting space provides a productive work environment for women. Affordable monthly membership options are perfect for freelancers, independent consultants, entrepreneurs, nonprofits and authors.

Hera Hub members have access to professional office space to meet with clients and are able to connect and collaborate with like-minded businesswomen, giving them the support they need to thrive. It is the perfect place for collaboration, community, credibility and visibility.

Research and Customer Development

San Diego / Orange County Autumn 2013 Semester

What research can you do to validate or to kill an idea? Does the market that you choose matter? What are good markets, and what are bad markets? Do competitors matter and why? How do you define your competitive landscape? How do you determine the key assumptions of your business? Can key assumptions be tested? What are tactics to test key assumptions when you just have an idea? How do you identify and interview potential customers? What are some tactics for effective surveying?

Test your ideas with research.
2013-11-14, 06:00 PM


Liz Gasser
VP Strategy

Liz leads Qualcomm’s corporate strategy function, working with the exec team and business owners. She also leads strategy for Qualcomm’s emerging business portfolio. Before joining Qualcomm in 2006, Liz spent 5 years at Openwave Systems, then the world’s leading mobile ...

Patrick Dillon
Co-Founder & President, Deal Current Network, Inc.

Patrick Dillon is Co-Founder and President of Deal Current. Patrick brings over fifteen years of technology, sales, sales management and community development to the Deal Current Network. As President of The Deal Current Network Dillon oversees sales and marketing, and wo...

John Girard
Co Founder & Prior CEO, JG3 LLC

John Girard co founded Clickability in 1999 in a garage with three fellow Stanford graduates. He served as the company CEO and spent 10 years building Clickability, the leading web content management software-as-a-service business, raising almost $20 million of investment...

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