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Branding and Marketing

Saint Petersburg Spring 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Establish market credibility.
2014-07-28, 07:00 PM


Mikhail Penkovsky
Inside Sales Director, Veeam Software

Jane Smorodnikova

Startup evangelist & entrepreneur. CEO at LikeHack - content curation technology company that provides marketers with content their audience will like. Author at and advisor at

Ziv Gillat
Co-Founder, Eye-Fi & Forq

Co-founded Eyefi & Forq: Eyefi has seen it's sales grow to 48 countries, while generating tens of millions of dollars of revenue per year, from selling millions of cards. We've also taken billions of photos & videos from our customers, through our servers and cloud. ...

Anke Corbin
SVP Sales & Marketing, Splick-It

Rajesh Setty
Co-Founder, Witty Parrot

Mark Khavkin
Director: Strategic partnerships, Elance - oDesk

Experience: Horizon Capital; eBay; Elance-oDesk Investment Portfolio:; MakeTime Education: UC Berkeley (BS); Harvard Business School (MBA)

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