Hub Melbourne

General Standards

General Standards

Rohan Wallace

Naming and Positioning

Melbourne Autumn 2014 Semester

How do you develop a good name for your business? How do you position the business with a name? What characteristics make a good name? How do you test different name candidates? What infrastructure do you need when you pick your name? Are there tips to finding a good domain name? What social media platforms should you look to get your name on? How do you develop a logo? Does a name really matter?

Name your business.
2014-06-04, 06:30 PM


James Tuckerman
Founder, Editor-In-Chief, Anthill Magazine

James Tuckerman is one of Australia's most accomplished digital publishers. He's an entrepreneur, angel investor, growth hacker for hire and professional speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents' home. He ...

Mark Hendrickson
CEO and Co-founder, Side Racket

I'm CEO at, a place for skilled people to find each other, kick-off projects and do more of what they love. My background is in Digital at NAB, Melbourne Coffee Review and a number of other startups. I’m also involved in projects like and ...

Andrew Julian
Co-Founder, Digital Crossroads

Andrew is currently the Product Lead at a new stealth startup, Gyde, that is solving the problem of content discovery for Movies & TV across Internet enabled Video on Demand (VOD) services such as iTunes, Netflix, Hulu and Amazon. He has co-founded multiple businesses ...

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