Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. The firm's legal expertise serves clients at all stages of growth, from venture-backed start-up companies to multibillion-dollar global enterprises. The firm's clients include some of the most recognized names in the technology, retail, life sciences, venture capital, and finance sectors. The firm has offices in Austin, Palo Alto, New York, San Diego, San Francisco, Seattle, Shanghai, and Washington, D.C.

Naming and Branding

Winter 2009 Greater DC Area Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Name and brand your business.
2009-12-15, 06:00 PM


Clara Conti
Consultant CEO, Aurora Technology Solutions

Clara is a highly accomplished chief executive officer with nearly 20 years of experience in directing product and service development, operations and marketing for multimillion dollar companies. Formerly, she has held the positions of presiden/CEO at OnDialog, co-founder...

Matt Mandell
Principal, Mandell Enterprises

Matt is a serial entrepreneur and the founder of several companies, and currently operates a consulting firm specializing in revenue optimization for mid market B2B and B2C companies. He currently owns Store4Summer.com and SimpleStorage.com storage companies in the Washin...

Tim Mclaughlin
President, Siteworx

Tim Mclaughlin is the President of Siteworx, which develops elegant and addictive websites, web-based applications, and mobile solutions. He is also Chairman of the Board at Zadby, Inc., an online marketplace where advertisers and agencies connect with online video produc...

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