The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Naming and Branding

Summer 2010 Boston Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-07-15, 06:00 PM

Mentors


8.95
Mike Grandinetti
Managing Director, Southboro Capital

Mike Grandinetti, Managing Director of Southboro Capital LLC, has helped lead five start-ups to successful exits for his investors as CMO, including two NASDAQ IPO listings (he co-led one IPO) and five trade sales to acquirers including AT&T/SBC/IBM, Axent / Symantec, I...

7.95
Avner Schneur
Founder, Emptoris

Avner Schneur is recognized High tech executive who led a number of companies from early stage to IPO or other exits. Schneur is currently managing private holding and management company and a board member in a number of security and enterprise software companies. Avner...

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