The Institute identifies corporate supporters to reduce both the time and the costs of setting up a high tech business. Local partners are currently being recruited for this semester.

Naming and Branding

Summer 2010 Boston Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2010-07-15, 06:00 PM

Mentors

Mike Grandinetti
Managing Director, Southboro Capital
Avner Schneur
Founder, Emptoris

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