Naming and Branding
Summer 2010 Boston Semester
What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?
Name and brand your business.
2010-07-15, 06:00 PM
Managing Director, Southboro Capital
Mike Grandinetti, Managing Director of Southboro Capital LLC, has helped lead five start-ups to successful exits for his investors as CMO, including two NASDAQ IPO listings (he co-led one IPO) and five trade sales to acquirers including AT&T/SBC/IBM, Axent / Symantec, I...
Avner Schneur is recognized High tech executive who led a number of companies from early stage to IPO or other exits. Schneur is currently managing private holding and management company and a board member in a number of security and enterprise software companies.