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WeirFoulds advises Canadian entrepreneurs and high-growth companies on all facets of corporate law. We help our clients achieve their goals, from initial structuring of their business to advising them on securing financing through a variety of sources including venture capital and private equity funds, to subsequent exits through public offerings, private placements, and mergers and acquisitions.

 


Richter is a strategic accounting, business advisory, and financial consulting firm. We are at the forefront of the Toronto and Montreal business communities, supporting dynamic enterprises and emerging companies in their drive to succeed. 

 

 

Girls in Tech is a global social network, focused on the engagement, education and empowerment of like-minded, intelligent and influential women in technology.

 

Branding and Marketing

Toronto Summer 2014 Semester

How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?

Goal:
Establish market credibility.

Date:
2014-09-29, 06:30 PM

Mentors


Scott Larson
CEO, Urthecast

Scott is the CEO of UrtheCast, a public company that operates two high-definition cameras on the International Space Station, giving the world's first interactive open-source earth-observation platform. Prior to starting UrtheCast, Scott's career in finance remained heavi...

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