Branding and Marketing
Toronto Summer 2014 Semester
How do you establish yourself as an expert in your field? What tools are used to follow important news and narratives? How do you identify and create industry narratives of your own? How do you identify and connect with influencers and journalists? What infrastructure do you need to be influential? How do you create content that attracts readers and commentary? How do you grow your influence in a market over time?
Establish market credibility.
2014-09-29, 06:30 PM
Scott is the CEO of UrtheCast, a public company that operates two high-definition cameras on the International Space Station, giving the world's first interactive open-source earth-observation platform. Prior to starting UrtheCast, Scott's career in finance remained heavi...
Wendy is a Partner at Mediagenic, a market-driven growth advisory firm that works with innovative people, brands and products in the mobile, digital and data space. Wendy was previously the co-founder and CEO of Kneebone, a firm that offered marketing performance manageme...
President & Co-Founder, Vantage Analytics
Aran is the President and Co-Founder of Vantage Analytics. As one of Canada’s leading digital and mobile economy strategists, with a focus on predictive analytics, Aran has spent the past two decades working with retailers, payment networks, banks, and wireless carriers t...
Co-Founder, Sales Talent Agency
Jamie is the co-founder of Sales Talent Agency, a Canadian company that finds quality sales people excellent sales roles. He has been in sales since the age of 14, with a couple of years of advertising copywriting and account management, where he realised that what he rea...