Ferraiuoli

BDO Puerto Rico

Naming and Branding

Puerto Rico Summer 2012 Semester

What is a brand? Is it you? Is it your vision? How do you determine what you stand for, and then how do you come up with a good company name? What are the characteristics of a good company name? What do you need to do to protect your name?

Goal:
Name and brand your business.

Date:
2012-06-27, 06:30 PM

Mentors

Pedro Juan Hernández
CEO, St@rs
Giovanni Collazo
Co-founder, Blimp LLC
Noel Quiñónes
Founder, Casa Grande Interactive

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