Nail Your Startup Market Research
The Market Research & Targeting Bootcamp will teach you the tactics, frameworks, and best practices used by 6,500+ startups across the Founder Institute Network to estimate a target market’s size and viability.
Bootcamp Dates
Bootcamp Cost
Bootcamp Structure
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Small cohort of participants
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Optional networking sessions, assignments, and reading materials
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2 interactive workshops with live presentations and open Q&A
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Post-bootcamp events and networking opportunities
Market Research & Sizing Bootcamp
What you will get out of this bootcamp
This speed training will provide entrepreneurs with tested market research, forecasting, and targeting tools. By the end of the bootcamp, you will be able to:
- Conduct comprehensive market research (including competitor analysis) for your product/business idea
- Select relevant market evaluation data sources
- Calculate the market size using verified frameworks
- Align your business strategy with your market analysis
Meet your Instructor
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Steven Morley
Steve was part of the founding team at eight startups. Over the past 20 years he has mentored and advised more than 200 companies in a variety of industries. He is also an active angel investor and a limited partner in three VC funds.
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The real question is: can the Founder Institute be game-changing for your business? The answer is yes. Without FI, Udemy may have never raised any money.
Gagan BiyaniUdemy (IPO, 2021) -
FI's content and structure were extremely helpful to learn everything in a step by step manner. It saved me a significant amount of time and prevented me from making a lot of mistakes!
Purva GuptaLily ($41M+ funding) -
The biggest challenge I had during fundraising was explaining our value proposition. It was complicated. The advice I got around everything from FI was spot on!
Ernest ChanPredictNow ($750K+ funding)
Bootcamp Schedule
This intensive 2-day bootcamp contains live workshops, assignments, and networking opportunities with your cohort.
Program Dates
Market Research & Sizing Techniques
This session provides an in-depth exploration of market sizing methodologies, frameworks, and business strategy. You will learn how to research and gather market data, how to use TAM, SAM, and SOM frameworks to measure your potential reach, and gain insights into how to connect your findings to the business strategy.
- Leverage the latest tools and databases to establish concrete market statistics and projections
- Calculate your market size using market sizing frameworks preferred by investors
- Align your business strategy with the most opportunistic and fastest-growing markets
Networking & Review
This session is the 'hands-on' component of the bootcamp. Participants can discuss what they have learned, receive feedback from the instructor on their assignments, and network with their peers.
- Discuss specific use cases with the instructor and ask questions
- Network, exchange ideas, and share examples with your cohort
Join a Global Network
After completing the bootcamp you will immediately get access to additional benefits, like:
- Invites to several private FI networking events with investors in 2023, so you can make important connections
- Videos and course materials from future Market Research & Sizing bootcamps, so you are always up-to-date on the latest best practices
- Early access and priority admissions to FI Core Programs and Bootcamps
Powered by the Founder Institute
Based in Silicon Valley, the Founder Institute is the world's largest pre-seed startup accelerator. Since 2009, FI's accelerators have helped launch fast-growing, funded technology companies across nearly every geography, industry, and sector.
9,000+
Portfolio Companies
2BN+
Portfolio Company Funding
200+
Chapter Cities
100+
Chapter Countries
6
Continents
40,000+
Global Mentors & Advisors
Frequently Asked Questions
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This bootcamp is suited for anyone interested in learning the best practices around calculating a market's size. You could be a startup found/CEO looking to calculate the total addressable market for a new or existing product. Alternatively, you could also be a Marketer that is building out a go-to-market plan and needs help estimating the size of a customer segment.
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Corporate executives are encouraged to enroll! The techniques taught in this bootcamp are applicable to anyone with a business idea that wants to confirm if the market opportunity exists.
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This bootcamp is designed to be very practical and hands-on. The instructor will guide you through breaking down market opportunities and analyzing them to determine the most effective allocation of development efforts. You will learn to leverage market knowledge for product refinement, define your brand identity, and gain insights into your competition's advantages to position your product or service as the preferred option in your target market.
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This bootcamp takes place online and can be attended virtually
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All participants can get a full refund, for any reason, by requesting the refund via email before the start of the bootcamp
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Yes! Founder Institute Alum will have free access to all of the educational videos, resources, and assignments from this (and any future) Founder Institute Bootcamp. All of the content will be collected and shared with Alumni within a few weeks after the conclusion of the Bootcamp, since our team will need to review the videos and remove any potentially confidential/ sensitive information prior to sharing.
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Due to the small size of the cohort, we are not offering any scholarships at this time.
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No, there is no equity component to this bootcamp.
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Please email any questions to bootcamps(at)founderinstitute.com
The Founder Institute is the world’s most proven network to turn ideas into fundable startups, and startups into global businesses. Since 2009, our AI-native company-building programs have helped over 9,000 entrepreneurs raise over 2BN in funding. Based in Silicon Valley and with chapters across 100 countries, our mission is to empower communities of talented and motivated people to build impactful technology companies worldwide.
