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Execute a Profitable Go-To-Market Strategy

This bootcamp sets you on track to develop a GTM strategy that drives revenue from day one.

Bootcamp Dates

May 31, 2023 Jun 14, 2023
Sessions take place 10:00AM - 1:00PM Pacific Time

Bootcamp Cost

$599

Bootcamp Structure

  • Small cohort of participants

  • 2 interactive workshops with live presentations and open Q&A

  • Optional networking sessions, assignments, and reading materials

  • Post-bootcamp events and networking opportunities

Go to Market Bootcamp

What you will get out of this bootcamp

This intensive training will provide entrepreneurs and startup marketers with a step-by-step approach to building their GTM strategy. By the end of the bootcamp, you will be able to:

  • Build a complete scalable GTM plan that your stakeholders will love
  • Implement a high-converting marketing funnel
  • Tap the potential of other effective marketing channels
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Meet your Instructor

Trevor Longino

Trevor is the founder of Crowdtamers, an agency that launches new startups and products. He is involved with over 50 startup takeoffs, and he launched 12 businesses that he grew from $0 to $2MM+ in ARR. With 20+ years of experience, Trevor has taught more than 1,000 startups winning marketing principles and tactics.

  • The real question is: can the Founder Institute be game-changing for your business? The answer is yes. Without FI, Udemy may have never raised any money.

    Gagan Biyani
    Udemy (IPO, 2021)

  • FI's content and structure were extremely helpful to learn everything in a step by step manner. It saved me a significant amount of time and prevented me from making a lot of mistakes!

    Purva Gupta
    Lily ($41M+ funding)

  • The biggest challenge I had during fundraising was explaining our value proposition. It was complicated. The advice I got around everything from FI was spot on!

    Ernest Chan
    PredictNow ($750K+ funding)

Bootcamp Schedule

This intensive 2 day bootcamp contains live workshops, assignments, and networking opportunities with your cohort.

Program Dates
May 31, 2023 Jun 14, 2023
Day 1
Wed May 31, 2023

Strategy & Execution

This session starts with reviewing strategies to plan a GTM. We will then cover all the tools we need to produce a powerful marketing funnel. This includes using frameworks to build a landing page, run Facebook ads, craft compelling copy, and design creatives. To conclude, we will review a method for marketing funnel optimization.

Duration: 3 hrs + optional networking
Goals
  • Seamlessly build a high-converting landing page
  • Create captivating creatives for your ad campaigns
  • Target the optimal Facebook audiences for your advertising
  • Generate value propositions for your product with different frameworks
Day 2
Wed June 14, 2023

Networking & Review

This session is the 'hands-on' component of the bootcamp. Participants can discuss what they have learned, receive feedback from the instructor on their campaigns, and network with their peers.

Duration: 2 hrs + optional networking
Goals
  • Optimize your campaigns using data driven frameworks
  • Discuss specific use cases with the instructor and ask questions
  • Network, exchange ideas, and share examples with your cohort
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Join a Global Network

After completing the bootcamp you will immediately get access to additional benefits, like:

  • Invites to several private FI networking events with investors in 2023, so you can make important connections
  • Videos and course materials from future Go-to-Market bootcamps, so you are always up-to-date on the latest best practices
  • Early access and priority admissions to FI Core Programs and Bootcamps

Powered by the Founder Institute

Based in Silicon Valley, the Founder Institute is the world's largest pre-seed startup accelerator. Since 2009, FI's accelerators have helped launch fast-growing, funded technology companies across nearly every geography, industry, and sector.

9,000+

Portfolio Companies

2BN+

Portfolio Company Funding

200+

Chapter Cities

100+

Chapter Countries

6

Continents

40,000+

Global Mentors & Advisors

Frequently Asked Questions

This bootcamp is for anyone thinking about launching a new product or service and wanting to learn a structured approach to planning their go-to-market strategy.

No! You do not need to prepare anything in advance for this bootcamp. However, we do recommend you have a product/service idea so that you can participate in the networking sessions.

No! The bootcamp's content covers the basics and Trevor will provide some templates (which perform better than most Facebook ads).

The first session is more 'theory' and will teach you the techniques to launch a marketing funnel. The goal is for you to actually launch your campaigns using these principles and review your findings with Trevor in the second session. You will need to run your campaigns for a few days (ideally one week) to collect enough data to derive meaningful insights.

Yes! Bootcamp participants will also get access to Trevor's "$10MM Facebook Templates Pack" which includes design templates for some of the best ads Crowdtamers have launched.

This bootcamp takes place online and can be attended virtually.

All participants can get a full refund, for any reason, by requesting the refund via email before the start of the bootcamp

Yes! Founder Institute Alum will have free access to all of the educational videos, resources, and assignments from this (and any future) Founder Institute Bootcamp. All of the content will be collected and shared with Alumni within a few weeks after the conclusion of the Bootcamp, since our team will need to review the videos and remove any potentially confidential/ sensitive information prior to sharing.

Due to the small size of the cohort, we are not offering any scholarships at this time.

No, there is no equity component to this bootcamp.

Please email any questions to bootcamps(at)founderinstitute.com

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