It’s crucial to not only build a large network, but to frequently engage with it, because as Jeffrey Dachis explains in the video below, “each and every person you meet is someone who can echo and amplify your company's story.”
Jeffrey Dachis is the Co-Founder and CEO of Razorfish. He is also the Founder and CEO of the Dachis Group, a Partner at Bond Art + Science, an Ernst & Young Entrepreneur of the Year recipient, and a frequent speaker and lecturer.
In this talk from the Silicon Valley Founder Institute, Jeffrey discusses how to use the media and your network to echo and amplify your startup's story at every stage. He discusses tactics to build and maintain a large network, how to repeatedly engage the press, and positioning a company's story to win.
If you like the video below, follow him on Twitter @jeffdachis.