Try our new website

Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Startup Weekend


Through the Startup Weekend Fellowship, members of the Startup Weekend Community who want to start a technology company can apply to the Silicon Valley Founder Institute chapter for free, and the best overall applicant will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Eligibility: In order to be eligible for the Startup Weekend Fellowship for the upcoming semester, you must complete your application and admissions test by Sunday, December 11th, 2016, using this link.

Grant: The recipient of the Startup Weekend Fellowship will be awarded within 5 days after the deadline.

Click here to apply for the Startup Weekend Fellowship.

Grad Profile: acts as E-Commerce Platform for News Multimedia

Posted by Jonathan Greechan on 2012-05-29

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe. 

This profile on, a Graduate of the Washington DC Founder Institute, was written by Emma Tzeng. Founded in 2011 by Anton Gelman, is an eccomerce for news publishers and independent media producers. 

Applications to the Autumn 2012 Washington DC Founder Institute are now open. Click here to apply early for your best chance of acceptance

No one could’ve predicted an event like the Arab Spring. And yet, ironically, it is the very surprise factor of such a phenomenon that makes for a great story. 

Knowing that random events often make for memorable stories, though, news publications face increased pressure to push out quality, timely content in an efficient manner. 

Washington, D.C.-based startup wants to make it easier for news agencies to access quality content by creating an online marketplace for publishers to purchase content from freelance media producers. In this way, agencies get to choose from a variety of trusted sources across the globe, and freelance photo and video journalists access more opportunities for their work to be viewed and read by wider audiences. 

“It’s all about content, and it’s all about content creators,” founder Anton Gelman exclaims. 

And indeed, seeks to disrupt the news publication realm by removing the traditional barriers of entry to news reporting. Currently, news content creators who lack the right connections or aren’t already employed with a big publication possess an extremely narrow window of opportunity to get published in a major news source. Furthermore, even if a freelance journalist manages to score a “big break,” publishers often only offer about $500 for the rights to print and distribute the material to their audiences. 

In addition to helping content producers, also lowers costs for publication agencies. According to Gelman, a news agency usually has to send two to five journalists to cover a breaking news story, which can cost up to $10,000 and $50,000 after factoring in overhead costs.  

Gelman founded in 2010 after experiencing firsthand the pitfalls that freelance photographers face. After realizing that his work was undervalued, Gelman quit his freelance career, joined National Geographic, and saw once again that the same issues still persisted on the industry level. 

Currently, over 5,000 major news organizations, 500,000 to one million professional journalists, and 10 to 20 million new media content creators exist internationally. Altogether, the professional video industry is valued at over $20 billion. provides an effective, efficient platform for the exchange between content producers and content agencies to occur seamlessly and fairly. 

After content creators create a profile and post their content on the platform, which is currently still in beta mode, they can then specify 30-, 60-, or 90-day exclusive or non-exclusive licenses to their content and sell and deliver their media to distributors. pushes its user content to social media outlets such as Twitter, Facebook, and email and takes a percentage of the transaction. 

As continues to revamp and accelerate the way the news is produced and distributed, media creators can expect to receive more recognition and news distributors can continue to release quality content at lower, quicker rates. 


To learn more about

Grad Profile: acts as E-Commerce Platform for News Multimedia

* indicates required

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window