In Case You Missed It: This Week’s Must-Read Articles for Entrepreneurs

Posted by Jonathan Greechan on 2014-03-15

Each week we scour the web for insightful articles to share with the Founder Institute network.

This week's top articles include a more nuanced look at the relationships between entrepreneurship and passion; a list of the best U.S. cities to launch a startup; a Mentor Minute with one of Australia's top Founder Insitute mentors Phil Morle; and breakdown of how to scale an e-commerce business.

Check out our must-read articles for the week of March 9th.

Do Entrepreneurs Really Need to Sacrifice Everything?

Entrepreneurs are always told that in order to build their dream companies, they must possess a deep passion for their ideas, while simultaneously be willing to sacrifice many things. And though these concepts generally hold true for Mick Liubinskas, he also talks about the possibility of having a more nuanced approach to entrepreneurship.

It’s Great When Nobody Cares About Your Startup

In this Mentor Minute clip, Phil Morle, the Co-Founder of Pollenizer, a full service startup investment machine based in Australia, explains that while it can be troubling, nobody initially caring about your startup can also be a great learning experience.

Adeo Ressi Looks Back at Silicon Alley 1.0

Adeo Ressi, Founder and CEO of the Founder Institute, is an eight-time entrepreneur who began his startup journey on the East Coast in the '90s during "Silicon Alley 1.0". He recently talked with Maryam Banikarim of Fast Company to reflect on those early days where success required even greater sacrifice than it does today.

8 Key Questions To Expect In Investor Due Diligence

Writing for, Martin Zwilling says if you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. He lists eight questions that you will encounter that deal with real business strengths and weaknesses.

How to Scale an E-Commerce Business

On Inc, Christina Desmarais talks with CTO Ryan McElrath who breaks down effective ways to scale an e-commerce business, especially after a widely-seen advertisement is released. The actionable strategies include utilizing research, content, and server management.

The Best Places To Launch A Startup In 2014

The Forbes team evaluated the 50 most populous cities in the U.S. by using criteria that appeals to small businesses and compiled the best places to launch a startup in 2014. The top 5 include San Diego, Denver, Austin, Seattle, and Portland.

How To Calculate & Increase Customer Lifetime Value

Over on the Conversion XL blog, Peep Laja dispels the myth that it costs five to seven-times more to acquire a customer than it does to retain them. He sets out a very detailed method in which you can calculate and then use that data to increase customer lifetime value.


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