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Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Startup Weekend


Through the Startup Weekend Fellowship, members of the Startup Weekend Community who want to start a technology company can apply to the Silicon Valley Founder Institute chapter for free, and the best overall applicant will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Eligibility: In order to be eligible for the Startup Weekend Fellowship for the upcoming semester, you must complete your application and admissions test by Sunday, December 11th, 2016, using this link.

Grant: The recipient of the Startup Weekend Fellowship will be awarded within 5 days after the deadline.

Click here to apply for the Startup Weekend Fellowship.

5 Risk-Free Ways to Improve Your Google Rankings

Posted by Joe Garza on 2016-11-18

Search engine marketing for companies can be tricky, especially for those just starting out. However, this guest post from Lisa Griffin outlines some of the simplest yet most effective ways marketers can employ to boost their company's search rankings.

These days people are coming up with more and more new ways of receiving money. As the Internet becomes the essential part of the life of any person, the majority of “buy and sell” operations moved to the Internet. Now, there are lots of websites which can offer you any kind of service you want. As it was always, not only the big companies are filling the market, but there are also a lot of beginners as well. So, if you are a newcomer and don’t know what to begin with, you should think how to improve your Google ranking.

Google ranking – is a unit, which shows how much important your website or page is in the web. So, basically, this is the most important thing for. Here are a few pieces of advice, which will help you to increase your Google ranking, therefore, promoting your goods or services.

1. Keywords

The most essential part for your pages to have is not only the useful content itself, but also the keywords. In their requests, people usually use basic sentences which have lots of keywords. To create the right keywords, you must understand what kind of service you provide, therefore you would define what other people (your target audience) is looking for. If you are careful enough, you will notice that those words should be usual, the ones we use everyday. Don’t be creative, otherwise, people just wouldn’t be able to find what they are looking for. To do everything correctly, analyze the value of each keyword and short your list down to the most relevant and effective search phrases. Remember, even though it may seem pretty easy and not extremely worthy, keywords are you’re the most important tool to make people find you.

2. Marketing

You shouldn’t pay for the expensive advertisement of your start-up, because it’s pointless. You can fail any minute, so the money would be wasted. Experts recommend to use free social networks, such as Twitter of Facebook for the promotion. Although, there are lots of techniques to bring up your brand, all you need to do first is decide who will be your target audience and interest them. Post links to your website, provide managers who will answer any questions, test new ways of communicating to your buyers. All in all, start a blog or post advertisement articles, try as hard as you can to encourage people to know about you. Don’t forget tracking their activity and pay attention to their comments. They may help you to fix a problem or create a better good.

3. Staff

Staff plays a huge role in setting up a company. You must have all kinds of managers, who will work outside the company, SEO experts, who will check Google ranking and make improvements on it, creative people, who will propose new kinds of product or make the existing ones more catchy and interesting to the audience. However, the personnel are better to be small enough, because at the beginning you won’t be able to afford a huge amount of professionals. Try to find, those who you are sure about and let them do the job they can do better than you.

4. Google support

If you’ve managed to do everything said above, but still have problems with Google ranking, just ask Google itself what to do. Its support section is full with guides, so if you dream to see your website being ranked on the front page of Google search, it is a high time to use it. It describes every single difficult programming detail, which has to be done for your website to be one of the leaders. Surely, if you are not familiar with niceties of computer literacy, it’s better to let the professional expert deal with it.

5. Keep calm 

Out of all other factors this one sounds ridiculous, but actually makes sense. You have to understand that products or services you offer won’t become popular in a moment and your Google ranking improvement will require long time to develop. If you don’t want to make mistakes and get your start-up to the bottom, you need to stay cold blooded and think about your further actions. Getting to the top and becoming the best demands being accurate, confident and chill.

Lisa Griffin is the blogger and freelance writer for Eduzaurus whose credo is “Be creative and fun! There are two best sides of yours”.

(Notepad with words search engine marketing on a wooden background image by Shutterstock)

5 Risk-Free Ways to Improve Your Google Rankings

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