Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

Ravix Group provides seasoned consulting expertise to outsource the finance, accounting and human resources functions for early-stage and middle market companies.

Startup Blueprint is the only program designed to fuel profitability for your startup by providing free payment processing and advice. Connecting through top tier incubators, accelerators and VCs, they activate the optimum revenue model for your business. Benefits include a free transaction volume up to $1.5 million USD* ($50,000 USD of PayPal fees waived for 18 months). For Braintree, free transaction volume up to $100,000 USD (braintree fees waived for 18 months).

FounderDating is a network of talented entrepreneurs helping one another start and grow companies. All too often you know people with similar backgrounds and skills sets to your own. With FounderDating you find world-class people with complimentary skill-sets, expert areas and knowledge.

Vet-Tech is the nation's leading startup accelerator for military veterans. With a national network of over 60 veteran led startups in its portfolio, Vet-Tech provides veteran entrepreneurs with expert mentorship, access to funding and helps establish corporate partnerships,

If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

Posted by Jonathan Greechan on 2014-02-08

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. 

In this week's edition of Inside FI, Claire Robertson (Director, Perth Founder Institute) breaks down the differences between "Marketing" and "Sales", as well as the steps necessary to succeed in both. According to Robertson, if there's one important task you should always remember to do, it's this: "Measure Everything." 

Claire Robertson is a highly-rated startup mentor and co-director of the Perth Founder Institute. She has years of hands-on experience with a successful UK startup,, and is involved in Perth Startup Weekend as well. 

To hear more from Claire and others at the Perth Founder Institute, join us Thursday, February 13 for the Perth Startup Founder 101 event. At this free event, you’ll learn the strategies to avoid from those who have done it before. 

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide

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