Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

Ravix Group provides seasoned consulting expertise to outsource the finance, accounting and human resources functions for early-stage and middle market companies.

Inside FI: Marketing in a Social Media World by @neelbubba

Posted by Jonathan Greechan on 2011-09-02

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Social media has ushered in a new set of rules in the marketing world. Rules that, when broken, can irreversibly tarnish a large company's image - or in the case of a startup, kill it entirely. It's easy to feel helpless amidst social media's 24/7 media channel, where the baton of 'lead anchor' can be passed to any one person at any given minute. Yet, as was the case with Frank Eliason and his famous Comcast Cares campaign (read here), one person in any company can make an immediate and lasting impact as well. The key, as Bubba Murarka explains in the video below, is authenticity.

Bubba Murarka is an active startup advisor and is part of Facebook’s Business & Corporate Development Team. Before Facebook, Bubba started Pocketwerks & Texame, was an EIR with Bay Partners, and ran several product teams at Microsoft.

In this talk from last year’s Silicon Valley Founder Institute, Bubba shares unique insights on leveraging social media that he's learned by working with Facebook and starting two startup companies.

If you like the video below, follow Bubba on Twitter at @neelbubba.

Inside FI: Marketing in a Social Media World by @neelbubba

* indicates required

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window