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Silicon Valley Spring 2013
Applications: Mar 17, '13
Sessions: Apr 01, '13 - Jul 09, '13

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Inside FI: Marketing in a Social Media World by @neelbubba


Posted by Jonathan Greechan on Sep 02, 2011

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Social media has ushered in a new set of rules in the marketing world. Rules that, when broken, can irreversibly tarnish a large company's image - or in the case of a startup, kill it entirely. It's easy to feel helpless amidst social media's 24/7 media channel, where the baton of 'lead anchor' can be passed to any one person at any given minute. Yet, as was the case with Frank Eliason and his famous Comcast Cares campaign (read here), one person in any company can make an immediate and lasting impact as well. The key, as Bubba Murarka explains in the video below, is authenticity.

Bubba Murarka is an active startup advisor and is part of Facebook’s Business & Corporate Development Team. Before Facebook, Bubba started Pocketwerks & Texame, was an EIR with Bay Partners, and ran several product teams at Microsoft.

In this talk from last year’s Silicon Valley Founder Institute, Bubba shares unique insights on leveraging social media that he's learned by working with Facebook and starting two startup companies.

If you like the video below, follow Bubba on Twitter at @neelbubba.

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