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Washington DC Autumn 2013
Sessions: 2013-11-19 - 2014-03-04
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 75 cities worldwide.
The Psychology Behind Addictive Products, by Nir Eyal
Building an addictive product is undoubtedly every startup founder’s goal. Dreams of becoming the next Twitter or Facebook capture many an entrepreneur hoping to figure out the secret to success. In this talk from the 14th Founder Showcase, Nir Eyal, acclaimed author and speaker, offers insight into the psychology behind building addictive products, answering questions like, 'How do we boost engagement?" and "What makes customers come back?".
Nir Eyal is the co-founder of AdNectar, and in addition to writing for his personal blog, NirAndFar.com, he is a frequent contributing writer for Forbes, TechCrunch, and Psychology Today – writing about the intersection of psychology, technology, and business.
Watch the video below to find out the secret behind hooking your audience with addictive products.
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